Smart Pandemic Recovery Strategies for B2B Firms

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About 80% of B2B customers prefer digital purchasing to in-person sales, especially after the pandemic. A lot has taken place and brought about significant deviations in the B2B sector; the coronavirus has spelt out a set of guidelines that make up the new normal for this sector. Businesses are adapting to swift management, innovative marketing methods, product innovation,  digital transformation, and making apt decisions. Here are some recovery strategies for B2B firms.


  • Growth opportunity simulation

As a growing B2B company, you need to conduct a thorough examination of all your business operation levels to determine areas that present growth opportunities. The firm can conduct market analysis surveys to identify the new trends that allow the business to expand and evolve. An example is engaging in cause-related promotions and digital transformation. 

Additionally, B2B businesses can take advantage of new safety protocols to carve out innovative ways of transacting with other firms and adopt a business model that makes it possible for most parts of the transaction to be done digitally. Firms with the necessary resources to take advantage of these opportunities would be in a better place to recover from the pandemic’s adverse effects.


  • Establish and nurture customer loyalty


Every business must understand that customers’ needs and behavior patterns are rapidly changing in the face of the pandemic. As such, B2Bs must be flexible and innovative enough to meet their customers’ varying needs. Create value that does not only sell but also provides solutions to your customers. Maintain your current clients’ loyalty while making an effort to attract new ones. It’s all about creating a personalized and memorable experience for your customers, as well as detailed information on products and services.


  •  Restructuring the business model


Many B2B firms have recreated their business operation model to suit the market’s new developments. Firms are now venturing into the digital mode of transactions rather than physical. Interactions with customers now take the form of phone calls, emails, or website responses. Remote sales options are rapidly replacing in-person sales or delivery of services. Businesses who want to recover must remodel their business operations to meet the new market trend. Curate a business model that is current and equally beneficial in always actively reaching and satisfying your valuable customers.


  • Price control


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A survey in 2018 revealed that B2B e-commerce contributed to  $1.2 trillion in revenues and is likely to increase by more than half at the end of 2021. The survey reveals that there’s still room for growth and expansion within the B2B industry as customers need the products and services rendered by such companies. Another recovery strategy is to regulate the prices of goods and services to meet available customers’ needs. This will help penetrate the current market and win customers’ loyalty who need the products but don’t have the means to pay high prices.

In effect, there’s still so much room for B2B firms to recover and reclaim their markets. Using the right business model and digital transformation will be the best way to ensure a speedy recovery. 


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Jennifer Evans
President, @B2BNewsnetwork (launched Nov 2014). Content, community and analytics obsessed. Inventor @squeezecmm. Past chair, @itac_online @whiteribbon