Breaking Down the Latest B2B Marketing Trends

B2B Marketing Trends
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Business-to-business marketing has changed a lot over the years. Gone are the days of spamming prospects with direct mail pieces or cold calling them at all hours of the day. To survive in this modern world, B2B marketers need to be on top of their game. Join us as we break down some trends that will help you stay relevant and profitable!

1. Artificial Intelligence Marketing

Artificial intelligence marketing is the future of B2B. AI can help marketers create better content, target leads with precision, and personalize experiences in ways that are just not possible by humans alone. Machine learning is also extremely helpful when analyzing data – allowing for smarter decisions on how to manage your campaigns moving forward!

One of the most popular types of AI marketing is chatbots. These bots can interact with leads, answer common questions they may have, and even helping them to complete tasks on their own! One example would be a lead filling out an information request for your products or services – the bot could then send over some valuable resources that might help said prospect make a purchase decision.

2. Marketing Tech Stack

To stay on top of the latest marketing trends, you need to have a modern tech stack. A marketing stack – also known as martech stack – is the technology array used by marketers to perform and improve their marketing efforts. This means utilizing platforms that are designed for more than just one specific task – think more “marketing technology” and fewer point solutions.

Marketing technologists can help your company build an optimal system using best-of-breed tools to ensure your team has everything it needs to create and manage successful campaigns. The right tools will also help you scale as the company grows, so they’re a must-have for any modern marketing organization!

3. Podcast Marketing

Podcasts are on the rise. As more people listen to them while commuting, exercising, or just hanging out at home, marketers have taken notice of this trend and begun creating their own podcast content. Podcasting is an excellent way for B2B professionals to connect with prospects in an authentic fashion – letting you share your knowledge freely without having to worry about “selling” everything.

Podcasts can also help your company’s brand gain exposure to new people, and they’re a great way for you to position yourself as an industry expert – something that is very important in B2B!

4. Video Content Marketing

Videos are a great way to connect with leads and prospects. Not only can they engagingly convey your product benefits, but you can also use them as part of other marketing initiatives like email campaigns or social media posts. Video is quickly becoming the medium of choice for many marketers due to its popularity among online users.

Video marketing is also a great way to boost your SEO efforts. You can then begin ranking for all kinds of relevant topics that future prospects might be searching for – making it easier than ever before to connect with new customers!

5. Optimize for Featured Snippets

We’ve all been there – browsing the web on our phones, looking for a solution to an issue we’re having. A quick Google search turns up some results that might be helpful – but you need more information before making a purchase decision or taking any action. This is where featured snippets come into play.

Featured snippets are those boxes that turn up at the top of your Google searches. They contain information that can help users answer their questions, and they also include a link to where you need them to go next – whether it’s directly on your site or somewhere else like YouTube, for example!

Your content should be designed with featured snippets in mind to help bring in more leads and create a better experience for your users.

Conclusion

There’s a lot to keep track of as a B2B professional, but staying on top of the latest marketing trends is crucial. If you want your content and campaigns to be successful, then you need tools that can help scale your efforts without costing too much time or money. The right tech stack will also allow for better collaboration between teams so that you can create better experiences for your users.

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Adam Tanton

Adam is a partner in B2BNN with over 15 years experience in the enterprise technology field.