Currently, there are over 1.7 billion websites on the internet, and 62% of them are built with WordPress. Faced with that kind of statistic, you can’t deny that WordPress (WP) holds some impressive clout when it comes to building a website.
But the real question is, are business owners taking full advantage of the power of WP with their B2B websites? When it comes to helping entrepreneurs and B2B owners build an engaging presence online, WordPress can be a superior asset. That’s why it’s crucial to understand how to utilize the best WP resources to ensure your B2B website can crush your competition online.
What Makes WordPress B2B Websites Better Than Others?
As a content management system (CMS), WordPress has been the giant among newbies and website developer pros alike since the late 90s. The reason for this is because WP is extremely easy to use. Its user-friendly platform makes it simple for almost anyone to create professional-looking B2B websites without any web-building experience.
WordPress is also very flexible and diverse. With a myriad of plugins, widgets, and themes to choose from, a B2B WordPress site can easily handle the growth of your business without having to make huge changes as your business evolves in the future. From shopping carts to posting customer review plugins, WordPress is arguably the most accommodating CMS for B2Bs today.
How to Make the Most of WordPress for Your B2B Website
Having a B2B WordPress website is one thing. Having a killer, successful WP site is quite a different story. Anybody can slap up a WP site on the internet, cross their fingers, and hope they attract sales from other businesses. However, with a bit of savvy, you can utilize the power of WP to create a customer-magnet site. Here are a few tips to squeeze the most out of your B2B WordPress website.
Create Stunning Content
If you think your B2B WordPress site is only about promoting your product or service to other businesses, think again. While it’s true, you should absolutely showcase your offerings to other businesses. At the end of the day, content is king when it comes to getting found and engaging potential customers.
Keep this in mind as you develop a great user experience for your B2B website. WordPress makes it almost effortless to create a blog section on your B2B site. What’s more, WP makes it easy to publish engaging, current, valuable articles that can potentially entice your customers.
Get Your Hosting Right
A great website is nothing without fast, reliable hosting. You can have the most bedazzling online presence, but if it runs slow or is susceptible to security breaches, then your B2B has got major problems. Avoid this pitfall by getting a managed WordPress hosting service.
Use WP SEO Tools
Search engine optimization (SEO) is critical when getting your B2B website found on the internet. WordPress has tons of features, as well as effective plugins that allow you to optimize your website so you can get ranked high on the search result pages on Google.
For example, optimizing images in WordPress is a cinch with its built-in tools. WP also has on-page optimization features. Furthermore, you can install SEO plugins such as Yoast, which tell you exactly how you can improve your content and offers keyword optimization suggestions so your B2B content is enticing for search engines.
Take Advantage of Plugins and Integrations
As mentioned, a WordPress CMS is incredibly versatile in that it seamlessly integrates plugins, widgets, and themes. In fact, popular e-commerce plugins such as WooCommerce or PayPal can be easily installed without slowing your B2B website’s speed. Many WordPress plugins for a B2B website are specifically designed to post customer reviews and track customer activity without compromising the integrity of your website.
The Last Word About Using WordPress for B2B Online Success
These are just a few ideas to get your B2B WordPress website optimized and attractive to your potential business customers. The reality is this — competition is steep for the B2B realm, no matter what you’re offering. The best way to keep ahead of the game is by utilizing all the powerful tools WordPress has to offer.
To be sure, WP is a dynamic CMS, with loads of options and tons of tools. With some effort, time and research, you are bound to create a stellar B2B website with WordPress that is both impressive and engaging to your potential customers or clients.
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