1 Facebook Ads
Facebook ads can be a great way to target and reach an audience for your business. You set the demographic you’d like to reach, what they might want or need from your product, as well as how much money it would cost them each month – all within Facebook’s ad platform! People often find that this is one of the easiest ways to generate leads directly on their page quickly. Some people even funnel those leads into pre-made email lists by asking users who sign up for free trials with their code to generate more subscribers. This helps build a solid customer base going forward.
These targeted advertisements come at a price per click (CPC), meaning every time someone clicks on something about your offer, you are charged a certain amount. Facebook ads tend to be about $0.20-0.50 CPC, depending on your industry and how competitive it is in the market with other businesses in terms of cost per lead or sale, which makes them very affordable when compared to Google Adwords or Bing Ads – at least for small business owners!
2 Video Content
Video content can be a great way to share your brand and help people know who you are. However, video is very resource-intensive in terms of time and money – it costs quite a bit for someone (or multiple someones) to film the footage and edit it into an engaging production that will resonate with viewers. There’s all that other marketing magic like SEO optimization keywords before anyone gets around to watching the thing!
Although many small businesses spend countless hours trying their best at creating this kind of branded content without much progress or return on investment because they don’t have enough resources behind them, if you’re going to do it though, we suggest using Facebook Live videos, which can generate leads directly from your page. That being said, video content is one of the most popular marketing strategies that have been proven to drive traffic over time, and if you meet the team, you could be generating great leads in no time.
3 Search Engine Optimization (SEO)
Search engine optimization (or SEO for short) is crucial for any business’ online marketing strategy. It has been proven to drive traffic and leads over time, especially if you prioritize it from the beginning!
There are many different aspects of building up your site’s presence in search engines like Google or Bing that play into this type of marketing. We suggest hiring an experienced agency to handle these updates. They have access to all the tools needed and can set everything up correctly, so you don’t need to do anything yourself, which saves a lot of valuable time trying other strategies instead!
Many popular marketing strategies have been proven to drive traffic over time. Of course, you don’t need all of them at once, but this list should help you decide on some new ways to engage with your audience and generate leads for your business!