Ever since the internet became widely accessible, marketing has changed greatly. It’s now more versatile, broad, and dynamic. There is also an increasing amount of different types of marketing, and they all have their own niches. Business owners would be remiss not to spend some time getting to know the various fields of the industry. With technology and digital marketing becoming increasingly intertwined, learning about different kinds of marketing is more important than ever.
Search engine optimization (SEO) is a form of digital marketing that focuses on producing website content that lands high on search engines like Google and Bing using specific keywords, hyperlinks, and metadata. This content can come in the form of a website home page, a blog, social media, or a full-blown news site. SEO marketing has become integral to any online business, whether you exist solely online or have a chain of brick and mortar establishments. The internet, and Google in particular, decides who gets seen the most on the internet. If your company can land on the first page with the right product keyword, it could just be the key to success.
Network Outreach at Events
On the opposite end of the spectrum, there’s in-person networking. The digital space is not tangible, and therefore more difficult to recall. People remember people, businesses, and ideas when they talk to them. Although online presence is paramount to any company these days, you make a real impact by networking in person. As a business leader, you should both host and attend events on certain topics and invite industry leaders and entrepreneurs who excel in the field. Making an effort to network in person, to shake someone’s hand and look them in the eyes, goes a long way. That’s one part about humanity and business that will never go away.
Nowadays, part of creating a brand is spreading that brand and your ideas on social media. People want to see your products and services in a way they can interpret. You can even pay influencers to advertise your product for you. When you post frequently on social media, people are seeing what you have to offer frequently. You will slowly enter their consciousness by reminding them of your service or products. Social media is also one way to create a loyal following of customers who will support you in the long term.
Beyond posting on social media, another way to get seen on platforms like Facebook is to pay for the advertisements. Acquisition marketing is paying another company for ad space, time, and visibility. This used to be done in newspapers, but now it’s in our hands at all times. The sky’s the limit with paid acquisition. It’s not just news sites or social media platforms that you can advertise on anymore, either; businesses like Amazon, Google, and others will, as well. People have also gotten creative in their advertising. Entrepreneurs in businesses like SquareSpace, Mandscaped, and Sheath have corned niche markets in podcasting.
Another powerful technique is email marketing. Sending out an email newsletter has become increasingly popular for businesses. This kind of digital marketing makes it very easy to send information, graphics, links, and more to a person or group of people while remaining relatively out of the public eye. It can be where you get people excited for your next product or company pivot. It can be a way for you to gain a loyal customer base who is interested in your ideas. The tactic can be a great way to begin using business-to-business marketing (B2B). E-mails fly around these days and professionals check their emails often.
As marketing changes and new strategies emerge online, the field continues to change and adapt to new businesses and new business tactics. This is uncertain territory for everyone. Technology continues to be driving and shifting part of our lives. Every day there are advancements and every day we learn how to navigate them. It’s an exciting time for humanity and for business, but as marketing changes, we will have a window into how we see ourselves. It is of course prudent to be steadfast with our decision-making and to tread softly into the future.
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