Angling for a Promotion? Canadian? LinkedIn’s latest report says these factors matter

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Can the role a person holds influence their odds of getting a promotion? How about their industry or their address? It turns out all these factors can influence how likely Canadians are to be promoted, according to new data from LinkedIn’s latest Get Ahead Special Report.

LinkedIn investigated internal promotion rates compared to the national average over the past 12 months. Here are the key findings:

  • Top 3 roles where Canadians were most likely to be promoted:
    1. Product managers, internal promotion rate 120% higher than the national average
    2. Marketers, internal promotion rate 68% higher
    3. Accountants, internal promotion rate 51% higher
  • Top 3 industries where Canadians were most likely to be promoted:
    1. Finance, internal promotion rate 46% higher than the national average
    2. Media & Communications, internal promotion rate 39% higher
    3. Software & IT Services, internal promotion rate 39% higher
  • Top 3 locations where Canadians were most likely to be promoted:
    1. Greater Toronto Area, internal promotion rate 27% larger than the national average
    2. Greater Vancouver Metropolitan Area,internal promotion rate 11% higher
    3. Greater Kitchener-Cambridge-Waterloo Metropolitan Area, internal promotion rate 4% higher

For this report, LinkedIn’s Economic Graph team analyzed Canadian internal promotion data at companies with more than 10 employees between November 2020 and October 2021. We excluded internal promotions from internship positions and promotions from C-Suite roles to partner or owner roles from this analysis. The internal promotion rate reflects the number of LinkedIn members who added a new, higher seniority position at the same employer to their profile in a job function divided by the total number of members with an active position in that job function. Top regions are metropolitan areas with the higher promotion rates for that particular job function between the November 2020 to October 2021 period. Top skills are a selection of the most commonly listed skills on profiles of members who received internal promotions during the November 2020 to October 2021 period.

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