What is a Market Research Panel?

Merging Business Strategy With FP&A
0 Shares 0 Flares ×

As the demand for online surveys, polls, and focus groups grows, so does the need for panels for insights purchasers like market research businesses and others. In addition, for organizational planning, direction, and strategy, decision-makers need actionable insights from customers, prospects, and stakeholders. Market research panels are a low-cost, effective way to access a wide range of consumer and B2B target audiences for online research projects while also ensuring high-quality data.

Through the use of a panel database, the research buyers can get quality outcomes compared to applying some other sampling techniques. Despite the availability of a wide range of methods of reaching online surveys, panel research has proven reliable. This article will be gaining insights from supply chain audience with B2B research.

What Is B2B Marketing Research?

B2B marketing research is a procedure of revealing insights into the marketplace by surveying a representative population sample. The research participants can include; current customers, former clients, target customers, lost clients, and influencers. In the competitive employment market, the study will have to involve current and target employees.

Why use a Market research panel?

A panel ensures that you acquire quality data in a speedy way and a very convenient cost method. The data from the panel is qualified for the following reason; Knowledge and experience are the foundations of high-quality B2B and consumer panel surveys

The market research panel is conducted based on the actual participants. Consumer panels usually classify the target group into various groups, including; age, gender, locations, product usage, and behaviors—the B2B panel groups the sample into work title, industry, and other reprographics. Online panel research is favorable for convenient sampling

It becomes very easy to find access to the desired characters and behaviors of the target population. The online panel enables you to access your target population by using very simple marketing research and survey tools. Allows you to have confidence in the data acquired from the research as you do the quantitative data analysis. Qualitative data analysis helps in having a great understanding of the behavior and opinions of the target group.  It saves on time and the cost of conducting the survey.

The participants of this research can be accessed via online means. The researcher can choose to collect the information through sending emails, creating survey links on the website or any other online site, and sharing text messages to the respondents. These methods can be very accurate, less expensive, flexible, and time-saving. Ensuring that every respondent gets the opportunity to respond.

The researcher is obliged to make sure any individual who has qualified for the research gets the chance to raise their responses. This aids in ensuring there is no response biasness in the data that is collected. The research should develop an inclusive design while gathering the data. The panel must operate in a way that accounts for the needs of both the researcher and respondents.

How does B2B market research help the company?

B2B market research has wide significance to the business.While gaining insights from supply chain audiences with B2B research there are advantages of B2B market research rangingfrom;

Understanding the markets

B2B market research will help the company to understand its market together with the target customers. It helps in knowing the dynamics of operation in the market, including the competitors in that marketplace.

Quantify the customers’ needs.

While researching the customers, the researcher will end up listening to the clients’ opinions in terms of products, quality, and specification. This will help the company to have a customer-based production.

Improve the business decision

Through the use of the gathered data, the company will have measurable and reliable decisions based on the information collected through the B2B market research.

Acquire competitive ability

The business will understand the dynamics of operation of their competitors in terms of quality of production, supply, and cost of the products. Therefore the business will restructure its operation if necessary to be able to compete in the market.

Get insight into new opportunities

Once the business undertakes B2B market research, they will know the products and services, not in the market. Therefore they will provide analysis on which opportunity is profitable to venture in.

How and when is the market research panel used?

Today’s survey research projects include a wide range of topics with varying degrees of complexity. Data collecting for commercial research, social research, and academic studies cover a wide range of requirements, including varied B2B audiences and topics, as well as;● Focus on health care issues having a close target on the health specialist and patients.● Develop commodities and services with B2B and consumer audiences. Through approaching the target market, sectors, and location to get insight on their opinions and usage of the products.● Organize and plan the social policy matters with the people of that particular area.

Every market research being undertaken demands experience and understanding of the sample planning and designing of the questionnaire. The companies in charge of market research should give panels that ensure the audience’s representativeness is well balanced even from the recruitment process.

To pre-recruit participants, a market research business will use a Panel Management Software System. It’s critical to structure and utilize your panel and an online survey to operate together in a certain way, whether you’re launching a market survey or preparing to conduct an online focus group to interact with the target audience. The panel and online survey can work in following ways;● It is important to re-look for the online qualifying surveys feedback as the best option.● Keep on updating the respondents’ description in terms of product usage, location changes. It ensures you acquire a piece of quality information.● Panel membership should be well described in terms of characters to target their preferences.● Whether pre-targeted or not, every participant must go through online survey screening to test their study eligibility.


Market research panels are very important in today’s world-changing activities. It provides very fast and reliable research responses. There is significantly improved data control for the B2B research panels. It gives a very wide range of methodologies that can be employed to gather information.For gaining insights from supply chain audiences with B2B research you can visit our website.

0 Shares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- 0 Flares ×
The following two tabs change content below.
We marry disciplined research methodology and extensive field experience with a publishing network that spans globally in order to create a totally new type of publishing environment designed specifically for B2B sales people, marketers, technologists and entrepreneurs.