What is a “sticky” website?

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Do you know what a sticky website is? A sticky website keeps you on the site longer than you intended. It’s like those websites that you open and then end up getting lost in for hours on end. You start out intending to stay on the site for just a few minutes, but before you know it, an hour has gone by. 

Sticky websites are great for your SEO ranking because it makes Google think that your content is so good that it retains people’s attention, therefore boosting your ranking. So, what makes these websites so addictive? And how can you make your website more sticky? Read on to find out!

What Exactly is a Sticky Website? 

As mentioned above, a sticky website is one of those websites where a user will visit, and not leave for an extended time, because the website was designed to retain the user’s attention. More than this, a sticky website is designed for repeat visits and is created in such a way that it provides a truly memorable experience. 

Some of the benefits that a sticky website provides are: 

  • An increase in conversion rates
  • More pages will be visited per session by visitors
  • Your content is more likely to be shared
  • Your bounce rate will drop
  • Your website will receive more return visits

What Makes a Website Sticky? 

It’s all good and well to describe the benefits of what a sticky website provides, and what it is, but what exactly makes a website sticky? Well, there are a few factors that contribute to the stickiness of a website, and one of the most important is functionality. 

Did you know that users will leave your website if it takes longer than 3 seconds to load? In other, having faster loading speeds for both mobile and desktop users will decrease bounce rates. Now that users are on the website, the next thing that makes them stick around is a simple design and easy navigation. 

Another important aspect of sticky websites is well-organized content, as well as the aesthetics of the site. You need to find the right balance between content and white space, so you can draw the attention of visitors to the important areas of the site. 

Is Content Good for Stickiness? 

Content is by far one of the most important things your website should have if you want it to be sticky. More specifically, the content that you have should include inbound links, which would look like this cozab.com, since it keeps people on your site, instead of sending them to another.

More than this, great content will help users to solve their problems, which will increase organic traffic as well as create engagement with the content. The content that you display should be clear and concise, motivate readers to action, explain what each subheading will do or be about, and most importantly be up to date with the latest trends. 

Community Helps Stickiness Too

If there is one thing that people enjoy more than great content and an easy-to-browse website, it is having a sense of community. It is for this reason that if you want your website to be sticky, then you should have some sort of appeal that makes it seem as if you are connected to a community. 

You should also make sure that you have buttons to share content to various social media platforms, and allow visitors to comment and engage with content. Another reason why this is so important is that sticky websites retain the visitor’s attention by allowing them to interact, as well as encouraging interaction. More than this, by having these features you are increasing the social proof of your website, which is very important to visitors. 

Sticky Navigation Bars Retain Users Attention

Lastly, one thing that many sticky websites have in common is that they include what is called a sticky menu, or sticky navigation bar. A sticky menu is essentially a menu that is static, or fixed into place, as the user scrolls further down the website. 

These menus increase stickiness because they make navigating the website 22% faster, which makes staying on the site more enticing. This is because users no longer need to scroll to the top of the site to get to the menu again, which can become annoying. In addition to this, research shows that users will scroll further down the site if there is a sticky menu. 

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