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B2B News for Friday, March 18, 2022: Gravity Global Makes Two Acquisitions, Cradlepoint Defines New Partnership

Heading into the weekend one day after St. Patrick’s Day should be a holiday as a reward for those who always knew green beer was a bad idea. No Irish genes required. Here’s the news you need to manage the business to business day.

Gravity Global has acquired two US-based businesses, 9th Wonder B2B and Morsekode. The simultaneous acquisitions will provide Gravity Global with US coast-to-coast geographical reach.

Gravity Global works in all key sectors of the economy including Technology, Energy, Transportation, Aerospace, Financial Services, Industrial, Pharma & Healthcare. The Gravity Global US business will be led by José Lozano, the former CEO of 9th Wonder, who will report to Gravity Global Group Chief Executive, Mark Lethbridge. Mark Morse has been appointed to the role of Managing Partner.

“This is a very exciting strategic development for Gravity Global,” said Lethbridge. “The US is the dominant B2B market, and a physical presence in the region is a critical part of our growth journey. It will help to further support our customers by delivering best-in-class services so they can achieve their own growth ambitions.”

Press release: https://gravityglobal.com/news/gravity-global-launches-us-operation/

European B2B marketing agency, BNZSA has appointed Marc Beckers as IT Training & Onboarding Consultant. In the role Beckers will oversee technical training and coaching of its specialist Business Development Representatives.

“One of the reasons we have a 95% client retention rate at BNZSA is we invest heavily in training our teams and have a massive emphasis on quality control,” said Brahim Samhoud, Founder and CEO of BNZSA.

Press release: https://bnzsa.com/marc-beckers-technical-consultant/

Cradlepoint, a provider of cloud-delivered 5G and LTE wireless network edge solutions, has announced a partnership with Extreme Networks, a provider of cloud-driven networking solutions. The partnership will make it easier to deliver 5G WWAN connectivity at scale

 “Businesses are looking to Wireless WAN using 5G and cellular technologies to both increase operational efficiency and improve the customer experience,” said Donna Johnson, SVP of Marketing at Cradlepoint. “At the same time, they are looking to expand the reliability and agility of their remote location leveraging their Wi–Fi networks. Working with Extreme, we’re able to bring these two wireless worlds together in a secure and automated way – improving site uptime and agility while reducing the strain on IT resources.”

Press release: https://cradlepoint.com/en-ca/cradlepoint-and-extreme-networks-partner-to-extend-fabric-networks-over-wireless-wan-to-increase-automation-and-security-across-remote-locations/

Cisco’s AppDynamics has released a new report entitled The Journey to Observability. The document charts the progression of organizations as they look to expand their monitoring capabilities and generate unified visibility of IT availability and performance across their IT environments.

Key takeaways from IT professionals in Canada include:

  • 91% of Canadian IT professionals believe the shift to full-stack observability will be transformational for their business
  • More than half of Canadian organizations (60%) have started out on the journey to full-stack observability, and a further 35% are planning to do so in the next 12 months
  • 86% of Canadian IT professionals accept that organizations that fail to make significant strides in their journey towards full-stack observability in 2022 will face competitive disadvantage versus their peers

Full report: https://www.appdynamics.com/blog/full-stack-observability/momentum-is-building-on-the-journey-to-observability/

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Kate Baggott
Kate Baggott
Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn https://www.linkedin.com/in/kate-baggott-9a0306/