Online casinos are now a top entertainment choice for adults around the world. The industry is estimated to be worth more than $57 billion US dollars and is predicted to grow to $153 billion dollars by the end of the decade.
Millions log on to play games such as poker, blackjack, roulette and slots. These games offer a thrilling way to spend your free time and even the chance to win some cash. Players can use sites like BonusFinder US to find the best welcome bonuses and promotions.
Online casinos first emerged with the roll out of the world wide web in the 1990s. These games were functional with simple graphics and basic features at the time, however as technology has rapidly developed so to have online casino sites.
Competition in the online casino industry is fierce…
Both the technology used by games developers to make games and the tech players use to enjoy them has come a long way in the last couple of decades. Players can now easily access high-quality games with vibrant graphics, intenseanimations and lots of features from their smartphone, tablet or computer.
Easier access and better quality and choice has led to the industry becoming hyper-competitive, with thousands of online casino sites now competing to attract new players and maintain their current customer base.
Therefore, in order to succeed and maintain a competitive edge, online casinos have to invest in clever marketing strategies. Here are just some ways online casinos try to stay ahead:
Top marketing strategies for online casinos
Creating a strong brand
Having a strong, consistent brand identity is essential for an online casino, it communicates to potential players the casino’s personality and who they are. Customers build a perception of quality and reliability from the brand and use it to distinguish between competitors.
Building this brand helps to build trust and loyalty, which is especially important to casinos. With so many casinos to choose from, a player is more likely to remember a site with a clear brand identity and is more likely to return.
Some casino brands choose bright, vibrant colours as a part of their visual identity, particularly online slots sites. Bright clashing tones are attention grabbing and help players to distinguish between icons and game features.
Other online casinos use red and black as part of their branding, this is associated with the game roulette and can give a site a classic, luxury casino appeal.
The visual branding of the site conveys more information to the visitor than you might think and gives them a perception of what level of service and type of experience they can expect if they sign up to play games.
Advertising and promotion
All online casinos need to invest is a good multi-channel marketing strategy. This includes search engine optimization (SEO) with the aim being for the site to appear highly ranked on search engines like Google, Bing and Yahoo so that it is easy to find.
Most online casinos also invest in paid and organic social media advertising. They post about product updates, new game launches, website updates and any offers they have on in order to attract and entertain audiences.
Which social media channels a business uses very much depends on the nature of the business and their target market. For example, an online casino is unlikely to promote much on TikTok as a high percentage of the demographic on this app are teenagers and young audiences.
They are also unlikely to promote games on social media site LinkedIn as this is targeted at professionals looking for networking opportunities. Instead, many casinos run ads across Facebook, Twitter and Instagram.
Television advertisements and print media are also traditional marketing techniques, although online casinos are less reliant on these than they used to be as consumer habits have evolved.
Another strategy is to run promotions and welcome bonuses specifically targeted at new customers. With a welcome bonus, a player can be given extra cash in their casino account when they make their first deposit, providing they meet certain wagering requirements.
Other bonuses can include no-deposit bonuses or a set number of free spins on slot games. They incentivize the customer by giving them the opportunity to test new games without parting with much of their own bankroll.
Customer retention tactics
Keeping customers is often cheaper than attracting new ones, which is why many online casinos also invest in offering customers rewards for their loyalty. They might receive a prize, deposit bonus or free spins by visiting the site on multiple occasions.
In order to learn more about customers, the site can use tracking data to understand more about their journey on the site and give personalized offers based on the individual’s expected interests.
The online casino industry is and will continue to be highly competitive. In order to survive, casinos need to invest in their marketing strategy and think outside of the box to attract and keep new players.