In a world that is ever changing, with constant trends dipping into a congested marketplace, there have become very few constants for big money tech investors.
One of the industries that has bucked that trend however is the video editing market, which is predicted to surpass the $30 billion dollar mark in terms of investment by 2030.
All of the major hitters in the technology market have been plowing into the video editing software market and consequently, investors have continually sought niches in a nowcrowded marketplace.
From Apple and Amazon, through to Google and Microsoft, all of the major players in Silicon Valley have delved into the video editing software market, as they look to develop their respective rosters.
Key to the appeal for many of the biggest tech companies is the impact of social media upon content consumption and the need for up-to-date video production.
The combination of a burgeoning tech industry, along with an influx in the number of consumers utilizing a service, is often the catalyst for tech leaders to chime in and make hay when the sun shines.
It is estimated that over half of the world’s population are currently active on at least one social media site or app and that level of footfall is instantly attractive for the biggest tech innovators worldwide.
Apple have developed the Final Cut Pro application, which enables users to instantly edit and tweak any videos they have created on any Apple platform.
Convenience is often at the heart of all that Apple do and true to form, the Final Cut Pro app has become one of the most reliable and relatable video editing apps on the market.
Whilst there are plenty of pros that come with Apple products, they are not for everyone and when it comes to Final Cut Pro Windows alternatives, there are plenty on the market, with the likes of Movavi, Blender and Power Director some of the most reliable offerings around.
Google and Amazon have also stepped into the video editing sphere, with a view to combine the content creation with the popularity of social media consumption and once the competition in the market has been established, the biggest hitters very rarely back down.
Evolutions within the video editing sphere have also developed too, with screen recording and video conversion software also becoming available to all levels of video editor, regardless of their editorial aspirations.
That seismic change within the marketplace has enabled humble app users to be able to edit videos to a previously unreachable level, which again has seen increased investment from big tech companies.
Never before has video editing been so popular or accessible and as a result, big tech investors are continuing to invest heavily in the industry.