From Side Hustle to Launching a Successful Business: Here’s Everything You Need to Know About Starting a Career in Copywriting 

Whether you’re brand new to copywriting or you’ve been creating copy as a side-hustle, making it your full-time career is a different game.  The reality is: there’s a whole lot of competition. And understandably so.  Copywriting is – in my humble opinion – the best career out there.  So it’s only natural that so many […]

Political Ads: How Campaigns Should Access Voters in 2022

By David Finkelstein, CEO of BDEX In election years, advertisers face challenges in effectively accessing and targeting voter audiences with political campaigns. As audiences change both geographic locations and their stances on issues between election years, political advertisers must understand these shifts in dynamics and ultimately drive their audiences to the polls. Political campaigns will […]

The Babb Group Launches New Instructional Design Portal

Today The Babb Group (TBG) launched a new portal focused on its instructional design and curriculum development services for colleges, universities and corporate learning and development departments. The site can be found at http://www.thebabbgroup.com The educational consultancy’s move comes in response to greater student demand for 100% online courses, micro credentials and entire programs. Many […]

Signing on for SaaS: What do you need to know?

By Bassam Hemdan, Regional Vice President, Americas, at Metallic. For many organizations, the pandemic forced a change in how data and applications needed to be managed. But even before that time, businesses were taking advantage of a new business model that has gained enormous popularity in recent years. Software as a Service (SaaS) allows companies to move their data environment and […]

CannaBNN Headlines for Tuesday, 21 June 2022: Trulieve Trading Halted, Updates to Merger of Hoist and the Hempshire Group

By Candace Hawkins If you think seeing the global cannabis industry explode has been quite a ride, wait for the global psychedelics industry tom complete its emergence. We’re already seeing mergers and acquisitions buzz by at a dizzying speed. To help you keep up with the flow, here are the hottest headlines from the cannabis […]

Embracing unpredictability: what large enterprises can learn from lean strategy experimentation

“The true method of knowledge is experimentation”, said William Blake famously. Tom Weckström is Entrepreneur in Residence at Coventures Oy Learning, testing, tinkering, trying, prodding. Whichever verb one wishes to use, knowledge is produced by trying out different approaches and comparing the outcomes, similar to the scientific method. It’s also key to fending off uncertainty. […]

What are online shoppers most concerned with in 2022? Security, sustainability, and seamless CX

Rafael Lourenco, EVP & Partner, ClearSale Two years after the big pivot to ecommerce, consumers are over having to deal with disruption like out-of-stock items, shipping delays, and clunky checkout procedures. Now, recent studies show that online shoppers expect secure buying experiences that are free of friction — and meet their criteria for sustainability. ecommerce merchants […]

How Customer Success Can Help SaaS Companies Improve their NRR

Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B businesses across the country—and around the world. One of the biggest paradigm shifts we’ve seen is an increased appreciation for the customer base. Subscription-based SaaS companies are focusing on customer retention and expansion as a new, more […]

Changing Channels: Why Partner Technology is Key to Navigating a Competitive Marketplace

Tom Perry, CEO of The Sherpa Group Competition in the Channel is keener than ever, driven by a frenzy of activity from rival vendors and many new partner types starting to deliver technology-led solutions. There are some obvious challenges that organisations face in activating and engaging partners, but at Sherpa we believe in a four-point approach to handling a fast-moving market. The market […]

How To Evaluate Whether an MDM Strategy Makes Sense to Your Business

Latest reports show that the global master data management (MDM) market is expected to reach $27.9 billion by 2025. Looking at the humongous amount of data that is being generated – 1.145 trillion MB per day – the growth of the MDM market is inevitable. Fueled by data-heavy new technologies like Artificial Intelligence (AI), Machine Learning (ML), Internet of […]

Understanding The Opportunities for AI-Cameras and LiDARs for Smart Road Infrastructure

Understanding The Opportunities for AI-Cameras and LiDARs for Smart Road Infrastructure As the Consumer Electronics Show (CES) in January sparked a new wave of autonomous vehicles (AVs) coming to the automotive market in the next few years, much focus as of late has been on the technology of these vehicles themselves. However, the technologyembedded in road infrastructure is also beginning to see more conversation between service providers and municipalities. With advancements in artificial intelligence (AI) and […]

The B2B Sales Metrics That Still Matter Now

David Fletcher, SVP, ClearSale B2B sales have undergone a major transformation since early 2020, following the B2C pivot to more digital engagement and purchases. Now, industry analysts are advocating a digital-first approach for B2B selling, with Gartner predicting that “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” […]