Whether you’re brand new to copywriting or you’ve been creating copy as a side-hustle, making it your full-time career is a different game. The reality is: there’s a whole lot of competition. And understandably so. Copywriting is – in my humble opinion – the best career out there. So it’s only natural that so many […]
By David Finkelstein, CEO of BDEX In election years, advertisers face challenges in effectively accessing and targeting voter audiences with political campaigns. As audiences change both geographic locations and their stances on issues between election years, political advertisers must understand these shifts in dynamics and ultimately drive their audiences to the polls. Political campaigns will […]
By Tom Perry, CEO, Sherpa A wave of tech investment is flowing through the Channel with global IT budgets set to grow by 26% in 2022. As businesses spend more to augment their operations the ripple effects will be felt far and wide. The tricky part will undoubtedly be understanding how you can invest wisely and get […]
Today The Babb Group (TBG) launched a new portal focused on its instructional design and curriculum development services for colleges, universities and corporate learning and development departments. The site can be found at http://www.thebabbgroup.com The educational consultancy’s move comes in response to greater student demand for 100% online courses, micro credentials and entire programs. Many […]
By Bassam Hemdan, Regional Vice President, Americas, at Metallic. For many organizations, the pandemic forced a change in how data and applications needed to be managed. But even before that time, businesses were taking advantage of a new business model that has gained enormous popularity in recent years. Software as a Service (SaaS) allows companies to move their data environment and […]
By Candace Hawkins If you think seeing the global cannabis industry explode has been quite a ride, wait for the global psychedelics industry tom complete its emergence. We’re already seeing mergers and acquisitions buzz by at a dizzying speed. To help you keep up with the flow, here are the hottest headlines from the cannabis […]
By: Savannah Westbrock Savannah is a results-driven marketer with 7 years of experience in digital media execution and planning, with expertise in reaching niche B2B audiences around the world. Oh, the humanity! You’ve lost a potential lead because your only attempt to reach them ended up buried in their pile of unopened LinkedIn In-Mail. They might […]
by Ben Bush Strong creative ideas are built on strong creative foundations. Creativity without strategy may lead to beautiful art. But it’s unlikely to move a business forward or entice the marketing team to return to its agency for another killer campaign. It’s a shame, then, that a solid, well-articulated strategy – ideally one tied […]
“The true method of knowledge is experimentation”, said William Blake famously. Tom Weckström is Entrepreneur in Residence at Coventures Oy Learning, testing, tinkering, trying, prodding. Whichever verb one wishes to use, knowledge is produced by trying out different approaches and comparing the outcomes, similar to the scientific method. It’s also key to fending off uncertainty. […]
Rafael Lourenco, EVP & Partner, ClearSale Two years after the big pivot to ecommerce, consumers are over having to deal with disruption like out-of-stock items, shipping delays, and clunky checkout procedures. Now, recent studies show that online shoppers expect secure buying experiences that are free of friction — and meet their criteria for sustainability. ecommerce merchants […]
Though the pandemic isn’t exactly in the rearview mirror yet, we are beginning to understand the effect it’s had on B2B businesses across the country—and around the world. One of the biggest paradigm shifts we’ve seen is an increased appreciation for the customer base. Subscription-based SaaS companies are focusing on customer retention and expansion as a new, more […]
Tom Perry, CEO of The Sherpa Group Competition in the Channel is keener than ever, driven by a frenzy of activity from rival vendors and many new partner types starting to deliver technology-led solutions. There are some obvious challenges that organisations face in activating and engaging partners, but at Sherpa we believe in a four-point approach to handling a fast-moving market. The market […]
by Gryph Second verse …. same as the first I remember, as a young lad, being absolutely captivated by nursery rhymes, memory games, and the silly ditties we learned. You remember, yes: Old MacDonald; Row, row, row your boat; Twinkle, twinkle, little star? They were easy to learn, seemed to flow naturally, and could be modified […]
Latest reports show that the global master data management (MDM) market is expected to reach $27.9 billion by 2025. Looking at the humongous amount of data that is being generated – 1.145 trillion MB per day – the growth of the MDM market is inevitable. Fueled by data-heavy new technologies like Artificial Intelligence (AI), Machine Learning (ML), Internet of […]
Your mindset is so important in everything you do, including your business. Mindset determines your action and whether or not you reach your goal. Henry Ford once said, “Whether you think you can or you think you can’t, you’re right.” If you believe something is possible, you take the action to make it happen. On […]
Understanding The Opportunities for AI-Cameras and LiDARs for Smart Road Infrastructure As the Consumer Electronics Show (CES) in January sparked a new wave of autonomous vehicles (AVs) coming to the automotive market in the next few years, much focus as of late has been on the technology of these vehicles themselves. However, the technologyembedded in road infrastructure is also beginning to see more conversation between service providers and municipalities. With advancements in artificial intelligence (AI) and […]
March is Fraud Prevention Month in Canada. Our increasing reliance on digital platforms and cloud computing means small businesses and their data are more vulnerable to fraudsters than ever. Here’s how you can protect your B2B business from fraud and cybercriminals. For all small business owners – whether their companies are business-to-business (B2B) or business-to-consumer […]
When the topic of setting goals comes up in a corporate setting, often there are a lot of eye rolls. But in reality, goals are huge for achieving success. Goal achievement is the art of creation. Goal achievement is the process of utilizing universal laws to create and gives you the opportunity to grow in […]
By: Christopher Dean, VP & GM, Media Cloud at Salesforce Most of us love the adrenaline and awe that comes from attending a good live event. As we all know, over the past two years, consumers have had to trade in physical events for the digital delivery of their favorite sports, concerts, movies, and stage […]
David Fletcher, SVP, ClearSale B2B sales have undergone a major transformation since early 2020, following the B2C pivot to more digital engagement and purchases. Now, industry analysts are advocating a digital-first approach for B2B selling, with Gartner predicting that “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” […]
