Uberflip this week will use its Conex customer event to officially launch an app marketplace where B2B marketers can find software that works with its platform for designing and managing content experiences, according to its CMO. The Toronto-based company — whose customers include MongoDB, LeanData and Snowflake — already has about a dozen apps available […]
Today’s Chief Financial Officers (CFOs) face a growing challenge. As businesses grow and expand, more and more spend is happening to support business growth, and a significant portion of this comes in the form of employee spend. CFOs must safeguard the financial health of the business, down to the last dollar, but a lack of […]
This article originally appeared in our newsletter, the B2B Briefing, that is sent once every two weeks. Subscribe via the upper-right form on our site to see this kind of content and more before anyone else. Occasionally you come across chief information and technology officers, or CITOs. Then there are the rare chief marketing and […]
Last time we looked at the rise of employee activism in organizations such as Wayfair, Google and Amazon. Dissatisfied with their organization’s actions, inactions or inattention, employees are more often than ever before taking their internal complaints to the streets. As many as 40% of your workers might be activists. Employers, who can no longer control their workers’ […]
People can come to Robert Osborn for two very different, but very complementary, areas of expertise. As the federal CTO for ServiceNow, Osborn spends part of his time talking to public sector organizations about some of the ways they might be able to transform the citizen experience and the processes within government by making use […]
I was sitting in the office of a CIO for a large national bank, and we got to talking about his approach to deciding and prioritizing projects. It became pretty clear, at this point, that much of what got the green light was determined by his boss. This was not the CEO but the CFO, […]
Effective leadership starts with leading yourself. If you want the best team possible, you must be ready to hold yourself accountable ahead of your staff. What does accountability have to do with leadership? Everything. I’ve supervised all kinds of people, from 16-year-old students to high-performing executives, and the most successful employees always share a positive […]
To all those suggesting “B2B” should morph into “human to human” or that enterprises should market themselves more like consumer brands, the CEO of an agency that works with the likes of IBM, GE and SAS has a counterargument for you. As the founder of Centerline Digital, Charles Long said he’s familiar with an increasingly […]
This post was first published in our every-other-week newsletter, The B2B Briefing. Sign up (see fields in the right-hand column) to see this kind of content before anyone else! One of the many things I love about the beach in the summer is letting my kids loose and watching what they’ll do with the sand. […]
Today he’s lionized for making the World Wide Web possible. He remains committed to openness and empowering everyday Internet users. He recently embarked on a new professional journey as a startup CTO. But long before all that, Tim Berners-Lee was just like a lot of other B2B professionals, just trying to have his idea get […]
Whether you think the recent walkout by Wayfair workers was a dumb stunt or a brave stand, I think we can agree the company sure didn’t see that one coming. By the time it was all over, its shares were down 5% and it had been shamed into donating $100,000 to the Red Cross. The workers, who […]
While it can seem so obvious that it sounds like a platitude, we all rely on others to accomplish major endeavors, whether it’s parenting, performing, or publishing. And while it is true that some of our work requires solitude, focus, and our own individual capabilities, we’ve learned that much of the world is over-rotated to […]
A number of years ago I was doing a video interview with the CIO for a large, well-known retail company. Overall he sounded like he loved his job. It just wasn’t exactly the job he wanted. “I originally came in with a CTO role,” he said. “Now I’m the CIO. I guess (that role) kind […]
By all means, you can try cold-calling Box CIO Paul Chapman or sending him a hopeful e-mail. You can invite him to your event, webinar or roundtable. You could reach out on social media or other channels and see if he’ll download your white paper. None of these standard marketing tactics, however, will work as […]
David Mathison has heard all about those predicting the supposed death of the chief digital officer role, and he believes his work with the CDO Club may offer the most comprehensive and convincing rebuttal to their arguments. CDO Club, which started primarily on LinkedIn back in 2011, has not only grown into an information-rich web […]
Forty two per cent of chief digital officers told Egon Zehnder they believe their next role will be CEO, despite the fact the vast majority are the first in their company to hold their current title and three-quarters don’t feel their organization is prepared for digital transformation. The global executive search firm recently released CDO Decoded: The […]
As a research vice-president at Gartner Inc., Chris Howard has a lot of experience providing insight and guidance to all kinds of executive leaders, particularly CIOs. On a recent trip to Germany, however, he found himself having a conversation with a manufacturing firm where one of the key stakeholders was a chief digital officer — […]
“The company made $5 million last year,” Mark Bowden says, “and I’m really happy about that.” This would be pretty good news in a variety of business contexts, but Bowden is absolutely certain that the hundreds of IT leaders watching him don’t believe him at all. Speaking at research firm Gartner Inc.’s IT Symposium/Xpo in […]
Alicia Tillman is not unaccustomed to welcoming entrepreneurs of considerable stature to the stage at SAP events, but it’s probably safe to say few of them have towered above her the way Karlie Kloss recently did. The enterprise software firm’s chief marketing officer surprised the audience at its user conference, SapphireNOW, earlier this month by […]
Life is a game, but most of us don’t see the rules of the game that we’ve been conditioned to play. At work, you may recognize that the objective is to be the CEO and make the most money, and you can make moves toward that objective. You can do that in your personal life […]
