When they first told her she was going to be reassigned to the marketing department, Tricia Gellman went home and cried. It may seem like a surprising reaction for someone who has helped lead demand generation and brand-building for firms like Salesforce and Adobe, but Gellman, who was appointed CMO of Drift last week, started […]
This article originally appeared in the B2B Briefing, a newsletter we put out once every two weeks. Subscribe using the form on the right of this page to get. this kind of content before anyone else. As a journalist and content marketer I’ve had to write material for a lot of people in IT roles, […]
Would you buy this car? The Jeep Wrangler is a series of compact and mid-size (Wrangler Unlimited and Wrangler 2-door JL) four-wheel drive off-road SUVs, manufactured by Jeep since 1986, and currently in its fourth generation. The Wrangler JL, the most recent generation, was unveiled in late 2017 and is produced at Jeep’s Toledo Complex.The Wrangler is arguably an indirect progression from the World […]
Congratulations, you’ve just been hired to your first executive role. As you shake hands to close the deal, you’re already imagining how you’ll make an incredible first impression on the staff of your new company, assuring them that you’re the right leader to help them grow the company and herald a bright new future in […]
There are two ways to handle someone who has great skills but whose department or workload has changed so much they need to be moved: you can put them into the netherworld known as “special projects,” or you can make them chief operating officer. I’m only kind of joking. Even after dealing with enterprise companies […]
As the Chief Operating Officer, your top priority is to ensure that all operations run smoothly for the best results, and a key part of this falls under the area of communications. After all, if processes, guidelines, rules, deadlines, etc. are not communicated correctly, your B2B can waste thousands of dollars in resources and lose […]
The highly-expected initial public offering of your firm has taken a nosedive in terms of valuation. Your CEO, whose antics have already garnered way too many unflattering news stories, has been unceremoniously pushed out. Now the viability of the entire market in which your firm is operating is being questioned. Who’s ready to put out […]
Performance marketing consultancy LeadMD is using data it collected as part of a survey conducted in partnership with Drift to create what it calls a Sales and Marketing Alignment Index that will benchmark how well B2B teams are working together and offer ideas for improvement. The report, which was released on Monday, is based on […]
Hands up if you have had a terrible experience as a candidate for a job. I thought so. I recently heard from a friend that she had endured seven rounds of interviews for a role and then learned, on LinkedIn of all places, that someone else had landed the job. Sure, employers used to get […]
After undertaking the deepest and most global research into the perspectives and actions of the world’s leading chief communications officers, an association known as Page is preparing to build upon its findings with a microsite, case studies and courses to learn how to act on them. Originally known as the Arthur W. Page Society, New […]
Employer branding is having a moment, but it’s certainly nothing new, and here’s a newsflash: you already have an employer brand whether you know it or not. If you aren’t actively managing it, chances are it’s not a great employer brand, but it’s a place to start. So what is an employer brand? Basically it’s […]
When my colleagues in journalism decided to switch careers and take on PR jobs, we used to refer to it as “going over to the Dark Side.” Which means, by implication, that the chief communications officer for a brand represented Darth Vader. I should probably be more careful about making such jokes, given what I’ve […]
Not only is the customer completely exhausted from not knowing where to look, they’re absolutely fried trying to figure out whether the people and brands worthy of winning their time are also worthy of winning their budget. With so many options to choose from, distributed through so many new methods of delivery, supporting so many […]
This article originally appeared in our bi-weekly newsletter, the B2B Briefing. Sign up using the fields to the right of this page to get this kind of content before anyone else. It’s not like IBM has a shortage of experts to talk about technology and its impact on the workforce, so the choice of Diane […]
Contently’s new CEO Pearl Collings is focusing on moving the firm from break-even to full profitability by deepening its strengths in core subject areas, growing its services business and network of freelancers. Collings, who formerly served as the chief business and sales officer at Time Inc., was formally announced as CEO of Contently last week. […]
Businesses continue to embrace cloud computing, which has altered enterprise IT as we know it. The benefits for businesses are obvious. Companies can now use powerful solutions at more accessible rates and without the lengthy deployment times of conventional enterprise software. Four out of five enterprises have already moved at least a quarter of their […]
Finance customers across business units see a significant need for finance to step up and influence departmental and business-wide strategic plans. Although gains have been made, particularly among top performing organizations, the centralization and distribution of financial and nonfinancial data is still not happening as effectively and efficiently as it might. In theory, these observations […]
I recently had occasion to have not one, but two MRIs in the space of about five days (nothing serious; just proof you can hurt yourself golfing). In case you haven’t had the pleasure, those are the ones where they stick you in a tube for anywhere from 15 to 45 minutes and tell you […]
Uberflip this week will use its Conex customer event to officially launch an app marketplace where B2B marketers can find software that works with its platform for designing and managing content experiences, according to its CMO. The Toronto-based company — whose customers include MongoDB, LeanData and Snowflake — already has about a dozen apps available […]
Today’s Chief Financial Officers (CFOs) face a growing challenge. As businesses grow and expand, more and more spend is happening to support business growth, and a significant portion of this comes in the form of employee spend. CFOs must safeguard the financial health of the business, down to the last dollar, but a lack of […]
