In a world of rapidly evolving buyer expectations and behaviors, B2B sales and marketing leaders need to provide their teams with tools necessary to achieve customer success and improve business results. Essentially, B2B businesses live and die with their sales forces. The key factor is how many sales leads they can churn through in what amount of […]
This staggering stat should encourage B2B firms with an e-commerce strategy. The infographic with the figure of B2B e-commerce revenue reaching $1.1 trillion US by 2020 comes courtesy research firm Sullivan, but they also included some other key findings. In a survey, 94 percent of B2B buyers wanted to know where and how to make an immediate […]
With customers’ ever-rising comfort levels to purchase and self-service online, and increased pressure on businesses to develop end-to-end Web enabled applications to accommodate, it seems the value of human capital in sales and service is diminishing. From a business end, consider that businesses must hire, train, coach, performance manage, payroll, incentivize, and provide benefits to […]
