Rackspace CMO Mark Bunting

The new Rackspace CMO is ready to elevate the brand’s ‘fanatical support’ messaging

The concept of ‘fanatical support’ may be one of the best known brand attributes at Rackspace, but its new chief marketing officer wants to make the managed service provider equally known for providing an overall more radical experience with cloud computing. Earlier this month Rackspace, which is headquartered in San Antonio, Tex., announced Mark Bunting […]

Complicit film

Twitter chat recap, part II: #ComplicitFilm & the human cost of our devices

Heather White, Complicit’s filmmaker, joined B2B News Network CEO, Jen Evans, to continue the discussion about what roles supply chain management and corporate governance have. Shot over 2½ years beneath the Chinese government’s radar, the documentary Complicit exposes the human costs of global outsourcing through the lives of a group of young factory workers poisoned […]

Complicit

Twitter Chat Recap: #ComplicitFilm and the human cost of our devices

With unprecedented access & undercover footage, Complicit offers a rare, intimate, and devastating glimpse into the daily existence of a group of teens who are paying with their health and lives to make the devices we can’t live without. Heather White, the courageous filmmaker of Complicit, joined B2B News Network CEO, Jen Evans, to share […]

NetApp

NetApp EVP offers an inside look at how a sales shift contributed to the storage firm’s turnaround

For Henri Richard, starting his job at NetApp during the enterprise storage technology firm’s annual sales kickoff was something of a double-edged sword. “It was my first exposure to the company, and on the one hand, it gave me a really good feel for the organization at large,” he told B2B News Network in a […]

Apple enterprise IT

Why Apple is making a bigger effort to meet enterprise IT expectations

It probably won’t be among the themes of its annual developers’ conference or mentioned at the next iPhone launch, but 2018 could be the year Apple technologies become an even larger presence in enterprise environments. Last Fall, Apple quietly began forming close relationships with IT services firms and resellers who could bring not only its […]

pwc

How PwC fosters creative problem-solving in its growing number of Digital Experience Centres

PwC will be spending the next several months continuing to open a series of Digital Experience Centres in the U.S. and the U.K. that bring together interdisciplinary groups of experts to solve corporate challenges using virtual reality, the Internet of Things and more. The consulting firm officially opened its Toronto Digital Experience Centre on Tuesday, […]

Broadcom

What a Broadcom-Qualcomm merger could mean for the enterprise

The proposed acquisition of Qualcomm by rival Broadcom for $130 billion may not just be a way to own the 5G wireless market — it could also create a formidable player in the enterprise networking space to ensure mobile applications meet performance expectations. Broadcom on Monday confirmed early reports from Reuters and others that it […]

managed security services

How B2B Companies Outsource Managed Security Services

As security staff gets increasingly overwhelmed preparing for compliance audits and managing security incidents, B2B companies have started to ask about outsourcing managed security services. A recent report from analyst firm IDC found that Canadian organizations will become more reliant on third-party SaaS and managed security services by 2019. And Canadian chief information security officers (CISOs) will […]

Our Man at Martech 2016: Archived tweets from Derek Handova’s conference coverage

Martech USA is running from March 21 to 23 in San Francisco. Our correspondent Derek Handova is there. In case you missed his live tweets from today’s sessions with John Hardy of Disney and Theresa Regli of Real Story Group @B2Bnewnetwork, here they are collected in chronological order. John Hardy, Director of Marketing Sourcing, The Walt […]

Smart devices can now order their own supplies direct from Amazon

Amazon has officially announced the launch of the first smart devices compatible with its Dash Replenishment service. It lets devices automatically reorder their consumables as they run low so the user doesn’t need to do it themselves. The first products to support the system are a range of Brother printers. The compatible smart printers promise […]

10 ways robotics is transforming the healthcare industry

Robots are becoming more mainstream, especially in the healthcare industry. From helping the elderly to assisting with dental care, robotics is fast becoming a hot trend affecting millions. Here are 10 things you should know about robotics and healthcare. 1. Hospitals In The San Francisco Bay Area Using Robots Called Tugs  ‘Tugs’ do various tasks […]