Rangle rebrand

Rangle begins rebrand that puts creative and strategic DX capabilities in the foreground

Rangle has begun a rebrand that aims to show how an organization that began as a technical consultancy has the creative and strategic capabilities to help enterprises achieve digital transformation faster and more successfully. Based in Toronto, Rangle launched several years ago specializing in helping businesses create mobile-first web sites and other digital challenges, with […]

SAS CMO Randy Guard

SAS CMO Randy Guard is weaving AI (and a reality check) into enterprise analytics conversations

A few days ago, Randy Guard was sitting in a quiet boardroom in San Diego’s Grand Hyatt where, only steps away, some of his biggest and most marquee customers were discussing their IT and business strategies as part of his firm’s Analytics Experience. The SAS CMO didn’t need any software, however, to know what was […]

Rodney Bergman

Inside The Mind Of . . . Rodney Bergman

Rodney Bergman is Celestica’s senior vice-president, Global Business Services. Prior to joining Celestica in 2014, Rodney was with Accenture as a Managing Director/Partner at the company’s Toronto practice. Over the course of his 20-plus year career at Accenture, Rodney designed and implemented global programs for customers in the technology, healthcare, resources and consumer industries, in […]

Blockchain Research Institute

Blockchain Research Institute seeks to get past NextBlock controversy

The Blockchain Research Institute is trying to move past controvesies around the way it communicated about its proposed faculty — as well as misrepresentations from a company led by one of its co-founders — and focus businesses on how to take strategic advantage of the distributed technology. Executives from large business and several governments converged […]

Accenture

Accenture study says B2B firms need more control over sales channels

Nearly all B2B executives say channel partners are critical to their sales strategy but less than a quarter of them feel they have control over how the process works, according to a research study from Accenture. The consulting firm’s report, ‘B2B Customer Experience 2017,’ includes global responses from more than 1,300 people who showed just […]

content marekting budget

A bigger content marketing budget comes down to one question

Make the boss happy or make customers successful: That’s the difficult choice content marketers may have to make if they want a bigger budget, according to Michael Brenner. The principal of the Marketing Insider Group, Brenner addressed an issue that will likely face many of those attending Content Marketing World in Cleveland this week when […]

digital marketing agency

5 Tips From Industry Leaders to Grow Your Digital Marketing Agency

What are the secrets of growing your own digital marketing agency? Even the most prosperous industry leaders have no universal formula of success. It depends on many factors such as the difference in strategies, channels, and messages. Compare how one particular marketing strategy fits one agency, but completely fails with another. You should also take […]

B2B Solution of the Week: How to avoid the pitfalls of ERP implementation

It’s the granddaddy of all B2B applications: enterprise resource planning (ERP) software. Many flavors of ERP exist today on premises and in the cloud, however, they all share a level of implementation complexity fraught with danger. What can B2B practitioners do to ensure that their ERP implementations have a maximum chance of success? A number […]

Why B2B firms have shifted toward rich omnichannel experiences [Sponsor Content]

This article is part of the SAP Sponsored Content Series. To download the full report (registration required) cited in this article, click here. The path to making purchases is no longer flowing in one direction. Very few customers do all their research and shopping at the point of purchase. Instead, most people turn to social media, websites, magazines […]