North America to Remain the Most Profitable Market Microsoft Corporation accounted for a turnover in excess of US$ 93 Bn in 2015, with its latest bridge application tool “HockeyApp” launched in August 2016 gaining immense popularity amongst users. Adobe Systems Incorporated, Yahoo! Inc. (Flurry Analytics), International Business Machine Corporation (IBM), Tune, Inc., Google Inc. (Alphabet Inc.), Amazon Web Services, […]
Planning where to spend your conference budget next year? There may just be too many marketing conferences to attend all of them! Some of these require no introduction, but others may not even have been on your radar: Haste and Hustle Hosted by: Haste and Hustle Date: February 9-10 Location: Niagara Falls, ON A […]
A few months ago, we published a series of tips from experts to help you take full advantage of content curation. Advice is great, of course. But it is not enough. You need case studies to inspire your strategy. That’s exactly the goal of today’s article. Here are five examples of major B2B brands that […]
In part one of this investigation, we reviewed the facts about how Big Data demands upfront expenditure for potentially mixed results. There remain, though, many voices on the side of optimism. “What you’re going to see over time is that prices are going to go down as competition increases for data markets,” says David Johnson, […]
Facebook still holds the throne in click-through rates (CTR) for ads, as revealed by Adobe Digital Index’s “Q3 Digital Advertising & Social Intelligence Report.” According to the report, the numbers for Facebook ads are enough to leave Google in the dust: Facebook’s click-throughs rates posted a 35 percent rise in Q3 2015 from a year ago […]
