Apple, Google and IBM topped the list of this year’s most innovative B2B tech brands, according to the second annual Brand Keys survey of consumer perception of innovative tech brands. The brand loyalty and engagement research survey discovered that B2B buyers are connecting with both innovative tech brands as well as an array of conventional consumer […]
Apple has filed a patent for technology that would hook directly into the contents of customer bank accounts to make advertising even more targeted than it is today. It would mean Apple would only display ads for products that customers can afford. The patent filing describes a system that would show dsfor products to groups of people with a […]
“Apple Watch is the most personal device we’ve ever created,” Apple CEO Tim Cook said Monday in Cupertino. “It’s not just with you, it’s on you.” There will be three “collections” of the watch, which has a reported 18-hour battery life. Apple Watch Sport, made of aluminum, will be available in silver or space grey. […]
If we didn’t already have enough of a reason to suspect that Apple has its sights on world domination, the Web has been buzzing with speculation of yet another industry takeover. Believe it or not, within the next five years we may just see the debut of the electric car developed by Apple. The Wall […]
A newly updated list of the most loyal brands include Air Canada, Apple, AT&T, Facebook, Domino’s, Google and many more. According to Brand Keys’ 19th Annual Customer Loyalty Engagement Index (CLEI), their index measures brands whose drivers come closest to meeting (or even exceeding) those of their respective category. The number-one company “is always the one whose […]
If you’ve been using iOS 8 and praying to the Apple Jobs, er, I mean, Gods, for a far less frustrating experience, we have some bad news for you. It’s being reported that four months after its release, Apple‘s new iOS is plaguing users with bugs affecting Wi-Fi, Calendar and Bluetooth connectivity. Wi-Fi stability issues drive most of […]
A slew of made-for-business apps for iPhones and iPads have been launched thanks to a collaborative effort between Apple and IBM, the outcome of a partnership forged earlier in the year between the two tech rivals. In a press statement, Bridget van Kralingen, senior vice president, IBM Global Business Services, said: “Our collaboration combines IBM’s industry expertise […]
You’ve seen it thousands of times: a company faces an emergency and has to act decisively, lest they face turmoil from the inside out. From a paucity of impeccable safety standards to a corporate tax evasion, companies oftentimes have to manage crisis control in a way that ensures the brand and staff is kept intact. […]
