Successful companies know that branding and building brand trust are the secrets to longstanding relationships with customers. In any industry, building brand trust means getting personal and starting meaningful conversations. The tone and subject matter of those conversations, however, varies between B2B and B2C. Data from the 2019 Trusted Brands Report demonstrates that the most […]
Tag: apple
Intercom CSO wants to get the message out that retention is the new conversion in SaaS
It was probably the most important slide in Intercom exec Des Traynor’s presentation, and also the most memorable — probably because it had all the most popular marketing tactics pointing to a giant Poop emoji. The chief strategy officer at customer messaging platform Intercom was trying to make a critical point to the many other […]
SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context
SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]
5 ways B2B companies can elevate their brand and reach new heights
There’s an old story that gets to the heart of what branding today needs to incorporate: A priest during the height of the Russian civil war would walk the same route every day from his home to church until one day he was stopped by a soldier who asked him, “who are you?”, “where are […]
A quick guide to Apple’s latest iPad Pro and MacBook Air for enterprise customers
Tim Cook may prefer the term “professional users” to “corporate” or even “business” customers, but there was little doubt Apple’s launch of a new iPad Pro and MacBook Air on Tuesday was aimed squarely at the enterprise. Apple launched the updated MacBook Air, iPad Pro as well as a new Mini from a theater in […]
Relation1 exec maps out a more mature approach to personalization
If marketers are struggling to figure out how to develop a personalization strategy that works, the vice-president and managing director at consulting firm Relation1 suggests looking at a tactic that often doesn’t work — the traditional online retargeting campaign. Anyone who has went researching online for a new laptop, a productivity tool or a SaaS […]
CDW expands Apple at Work to Canada to help businesses meet employee’s IT expectations
CDW and Apple are expanding their efforts to ease the deployment Mac- and iOS-based technology products into the enterprise by bringing the Apple at Work program to Canada, following its introduction in the U.S. earlier this year. Apple at Work is part of a larger initiative by the iPhone maker to demonstrate the security, ease […]
Globant research lets business pros have their say about voice tech potential
The popularity of Siri and Alexa among consumers may be inspiring more businesses to consider launching a voice technology initiative, but 33 per cent admit they have yet to use it on the job themselves, according to research from Globant. According to the IT firm’s 2018 Voice-Activated Technology Business Guide, which was based on a […]
Showpad launches AR e-commerce as a way for sales people to offer a more immersive buying experience
Sales enablement software firm Showpad has released what it describes as an AR e-commerce tool that will let B2B buyers get a closer look and feel at what they’re purchasing and how it might work in their organization. Using Apple’s ARKit, the AR e-commerce tool allows sales people to develop models that are projected through […]
Apple Store designer Tim Kobe explains the ‘return on experience’ companies should build into everything they do
By now the experience Tim Kobe brought to life is familiar to anyone who has visited a major mall in search of a Mac or iPhone: the long tables with devices set up like artworks in an exhibit, the walls framed with screens and a long counter at the back with “Geniuses” ready to help. […]
Twitter Chat Recap: #ComplicitFilm and the human cost of our devices
With unprecedented access & undercover footage, Complicit offers a rare, intimate, and devastating glimpse into the daily existence of a group of teens who are paying with their health and lives to make the devices we can’t live without. Heather White, the courageous filmmaker of Complicit, joined B2B News Network CEO, Jen Evans, to share […]
Inside The Mind Of . . . Johnathan Grzybowski
Johnathan Grzybowski is rogue risk taker turned entrepreneur and national thought leader in digital marketing and branding. Grzybowski took his experience from working at Apple to launch a digital design and marketing agency called Waterfront Media in 2015. The organization serviced medium size businesses, nonprofits, and universities. After recognizing a need for more community-conscious businesses, […]
Why Apple is making a bigger effort to meet enterprise IT expectations
It probably won’t be among the themes of its annual developers’ conference or mentioned at the next iPhone launch, but 2018 could be the year Apple technologies become an even larger presence in enterprise environments. Last Fall, Apple quietly began forming close relationships with IT services firms and resellers who could bring not only its […]
5 Spotify playlists to help sales and marketing teams create the perfect soundtrack for 2018
The day after New Year’s is typically when the music stops and the back-to-work monotony begins. Hopefully you’re coming back to your desk feeling refreshed after at least a few days off from work, but even then, getting back into the groove, so to speak, can be difficult. That’s where Spotify’s playlists come in. If you […]
4 Tech trends that could improve customer service in 2018
Understanding the customer service industry and its unique relationship with technology can be a challenge. This difficulty primarily stems from the fact that both employees and customers interact directly with customer service technology every single day. It’s not simple server management technologies handled by a small, sophisticated networking team. Making sure all customer service solutions make sense […]
What the art of leadership looks like to Lee Hecht Harrison’s Vince Molinaro
The question Vince Molinaro asks senior leaders sounds simple enough: “How did you get your current job?” The answer, however, may be a little disappointing. “Most often what I hear is, ‘If I’m honest, I kind of backed into it,’” Molinaro, global managing director of career transition and outplacement firm Lee Hecht Harrison (LHH) told […]
It’s All About Augmented Reality (AR)
Augmented Reality is imminent to hundreds of millions of iOS devices as a new platform for developers to build apps that permit users to place virtual content on top of real-world scenes. Virtual content is overlapped into reality through images in 2D or 3D via the screen of a connected device like a tablet, smartphone […]
Top iOS App Development Trends
In the mobile app development industry, Apple’s iOS is considered the most powerful operating system. Over the years, a number of iPhone, iPad, and iPod models have been launched and iOS app development companies are generating huge revenues. Today, more and more people understand the benefits of iPhone apps and using it in their daily […]
B2B Trending Conversations: Sales Success, Influencer Marketing, AI and More
The weather outside may be frightful, but the B2B social traffic is delightful this week as we rapidly approach the end of the year. While we may be gearing up for the holidays, there’s still plenty of work to be done and there’s also lots of great new B2B articles, posts, tweets, infographics and more […]
Top 3 at 3: Today’s Hot Topics
1. IBM’s World of Watson event demonstrated how central the AI engine is to the future of the business and where IBM sees the world going. Impressive to watch CEO Rometty charting a risky course that is simultaneously another big leap from their current incarnation, and clearly starting to generate results. Will Watson as a […]