Safefrog 2019 most trusted b2b brands

Building brand trust in B2B: What’s different from B2C?


Successful companies know that branding and building brand trust are the secrets to longstanding relationships with customers. In any industry, building brand trust means getting personal and starting meaningful conversations. The tone and subject matter of those conversations, however, varies between B2B and B2C. Data from the 2019 Trusted Brands Report demonstrates that the most […]

Intercom CSO Des Traynor

Intercom CSO wants to get the message out that retention is the new conversion in SaaS

It was probably the most important slide in Intercom exec Des Traynor’s presentation, and also the most memorable — probably because it had all the most popular marketing tactics pointing to a giant Poop emoji. The chief strategy officer at customer messaging platform Intercom was trying to make a critical point to the many other […]

SAP Ariba Fieldglass

SAP Ariba and Fieldglass CMO puts ‘experience management’ in a B2B context

SAP on Tuesday kicked off its annual SapphireNOW conference with a focus on “experience management” following its recent acquisition of Qualtrics — and the CMO of SAP’s Ariba and Fieldglass businesses is already thinking about what it will mean for her B2B customers. The company announced 10 different offerings as part of its XM platform […]

Apple iPad Pro MacBook Air 2018

A quick guide to Apple’s latest iPad Pro and MacBook Air for enterprise customers

Tim Cook may prefer the term “professional users” to “corporate” or even “business” customers, but there was little doubt Apple’s launch of a new iPad Pro and MacBook Air on Tuesday was aimed squarely at the enterprise. Apple launched the updated MacBook Air, iPad Pro as well as a new Mini from a theater in […]

Relation1 personalization

Relation1 exec maps out a more mature approach to personalization

If marketers are struggling to figure out how to develop a personalization strategy that works, the vice-president and managing director at consulting firm Relation1 suggests looking at a tactic that often doesn’t work — the traditional online retargeting campaign. Anyone who has went researching online for a new laptop, a productivity tool or a SaaS […]

Apple at Work CDW

CDW expands Apple at Work to Canada to help businesses meet employee’s IT expectations

CDW and Apple are expanding their efforts to ease the deployment Mac- and iOS-based technology products into the enterprise by bringing the Apple at Work program to Canada, following its introduction in the U.S. earlier this year. Apple at Work is part of a larger initiative by the iPhone maker to demonstrate the security, ease […]

Globant voice tech

Globant research lets business pros have their say about voice tech potential

The popularity of Siri and Alexa among consumers may be inspiring more businesses to consider launching a voice technology initiative, but 33 per cent admit they have yet to use it on the job themselves, according to research from Globant. According to the IT firm’s 2018 Voice-Activated Technology Business Guide, which was based on a […]

AR e-commerce Showpad

Showpad launches AR e-commerce as a way for sales people to offer a more immersive buying experience

Sales enablement software firm Showpad has released what it describes as an AR e-commerce tool that will let B2B buyers get a closer look and feel at what they’re purchasing and how it might work in their organization. Using Apple’s ARKit, the AR e-commerce tool allows sales people to develop models that are projected through […]

Complicit

Twitter Chat Recap: #ComplicitFilm and the human cost of our devices

With unprecedented access & undercover footage, Complicit offers a rare, intimate, and devastating glimpse into the daily existence of a group of teens who are paying with their health and lives to make the devices we can’t live without. Heather White, the courageous filmmaker of Complicit, joined B2B News Network CEO, Jen Evans, to share […]

Johnathan Grzybowski

Inside The Mind Of . . . Johnathan Grzybowski

Johnathan Grzybowski is rogue risk taker turned entrepreneur and national thought leader in digital marketing and branding. Grzybowski took his experience from working at Apple to launch a digital design and marketing agency called Waterfront Media in 2015. The organization serviced medium size businesses, nonprofits, and universities. After recognizing a need for more community-conscious businesses, […]

Apple enterprise IT

Why Apple is making a bigger effort to meet enterprise IT expectations

It probably won’t be among the themes of its annual developers’ conference or mentioned at the next iPhone launch, but 2018 could be the year Apple technologies become an even larger presence in enterprise environments. Last Fall, Apple quietly began forming close relationships with IT services firms and resellers who could bring not only its […]

Spotify

5 Spotify playlists to help sales and marketing teams create the perfect soundtrack for 2018

The day after New Year’s is typically when the music stops and the back-to-work monotony begins.  Hopefully you’re coming back to your desk feeling refreshed after at least a few days off from work, but even then, getting back into the groove, so to speak, can be difficult. That’s where Spotify’s playlists come in.  If you […]

customer service

4 Tech trends that could improve customer service in 2018

Understanding the customer service industry and its unique relationship with technology can be a challenge. This difficulty primarily stems from the fact that both employees and customers interact directly with customer service technology every single day. It’s not simple server management technologies handled by a small, sophisticated networking team. Making sure all customer service solutions make sense […]

Molinaro

What the art of leadership looks like to Lee Hecht Harrison’s Vince Molinaro

The question Vince Molinaro asks senior leaders sounds simple enough: “How did you get your current job?” The answer, however, may be a little disappointing. “Most often what I hear is, ‘If I’m honest, I kind of backed into it,’” Molinaro, global managing director of career transition and outplacement firm Lee Hecht Harrison (LHH) told […]