enterprise XR CES 2019

CES 2019 experts identify enterprise XR opportunities based on virtual and augmented reality

The competitive advantage offered by early enterprise XR use cases may make it difficult for other B2B professionals to learn how they can apply things like VR and AR in their own firms, a panel of experts told this week’s CES 2019 conference. Speaking from the week-long gadget showcase in Las Vegas via Livestream, several […]

AR e-commerce Showpad

Showpad launches AR e-commerce as a way for sales people to offer a more immersive buying experience

Sales enablement software firm Showpad has released what it describes as an AR e-commerce tool that will let B2B buyers get a closer look and feel at what they’re purchasing and how it might work in their organization. Using Apple’s ARKit, the AR e-commerce tool allows sales people to develop models that are projected through […]

Blockchain and the Internet of Things

Blockchain and the Internet of Things: Evolution or Revolution?

Even if blockchain technology still must overcome some challenges there is a clear change in attitudes and initiatives regarding the technology behind cryptocurrencies. Moreover, the use cases and spending patterns become clearer and show how blockchain is not just converging with the Internet of Things (IoT) but also with the foundations of a digital economy […]

storytelling edge

Contently’s EIC explains why B2B brands may have a storytelling edge

They’ve produced all kinds of blog posts, infographics and other forms of storytelling for marketers, but now two of Contently’s senior leaders have turned to one of the most venerable mediums of all: a printed book on how to create great narratives for brands. In The Storytelling Edge, Contently Co-founder Shane Snow and Editor-in-Chief Joe […]

Stories

Best of B2BNN 2017: Why these 10 stories resonated with senior business leaders

Assessing the performance of stories on B2B News Network is probably a little different than most other online publications.  First, there’s the nature of the audience, which spans everyone from CMOs and CIOs to heads of sales and even company owners or CEOs. Although some of what we publish would be of interest to all of them, there are […]

pwc

How PwC fosters creative problem-solving in its growing number of Digital Experience Centres

PwC will be spending the next several months continuing to open a series of Digital Experience Centres in the U.S. and the U.K. that bring together interdisciplinary groups of experts to solve corporate challenges using virtual reality, the Internet of Things and more. The consulting firm officially opened its Toronto Digital Experience Centre on Tuesday, […]

design thinking

How design thinking can help sales teams: Advice from the authors of ‘Naked Sales’

We in design haven’t been very good to sales for some time now. Over the last few years the leading methodology for innovation, design thinking, has changed the way people manage daily communications (mobile devices and applications), access health care (medical devices and care practices), travel (autonomous driving) and manage their lives at home (via […]

augmented reality manufacturing

How Augmented Reality is Transforming the Manufacturing Industry

Augmented Reality (AR) has evolved from a futuristic idea into today’s real-world apps. Even manufacturers are welcoming this technology to elevate the intricacy of their products and services, boosting accuracy and decreasing the time of employees per single part. This technology will turn your surroundings into an interactive monarchy, which can be in the form […]

martech

MarTech: How Technology Will Revolutionize Marketing

Sean Stanleigh, Managing Editor, Globe Edge Content Studio, was cut off for time at BigData Toronto, but still delivered a ton of information in 30 minutes. Let’s start with a definition. MarTech is blending data with content delivery. In a global survey of 3500 marketers, Salesforce found: 51% are using some level of AI 59% […]

augmented reality

B2B Trending Conversations: AR, Marketing Trends, Social Selling

Welcome back to another edition of B2B Trending Conversations, our end-of-the-week roundup of what’s trending in the B2B social space. We scour Twitter, LinkedIn, Facebook and other platforms to bring you the best of what B2B professionals like you are talking about. This week, we’ll look at how augmented reality is transforming the B2B space, […]

Augmented Reality has new appeal for B2B audiences

Augmented reality suffered a very public, very embarrassing setback last year with the Google Glass debacle. 2015 has been the year when AR, the laying or projecting of digital content over real-world people, places and things, is really taking off. So far, the year has witnessed the launch of Google-backed Magic Leap and Microsoft’s HoloLens, […]