So, you started a blog to boost your company’s profile and support your marketing efforts but it’s not generating any interest or leads? Guess what – it’s probably your own fault. Often people rush to post something without really thinking through the message they want to convey. They see it as a win if they […]
Last time we discussed the reasons it’s probably a good idea to talk your CEO out of starting their own blog. A lack of resources, a tendency to be pretty pointless and the proven habit of running out of ideas fairly quickly are all good reasons to keep them away from blogging. But let’s not forget […]
I’m not the first one to say this, but there’s something about the Rock n’ Roll Hall of Fame that turns one of the most subversive musical genres into a stuffy, almost archaic collection of content. Walking through the museum during the opening party at Content Marketing World in Cleveland this week, I dutifully checked […]
Several years ago, you could make a phone call to one person at an organization, make your pitch and finalize a sale. Today, this happens less because buying committees consist of numerous people at various levels in an organization. For example, you may have an intern conducting online research for the latest products and services, […]
I opened my business in 2002—an idiotic time to do this. The dot-com bubble had burst and 9/11 had shaken the planet. The world was in turmoil. But I was on a mission. I had worked with, led, and mentored salespeople for over two decades. And I noticed talented sellers and business owners slam into […]
It’s one thing to write and publish great content, but if no one’s reading it, there’s no point doing it. That’s where content curation comes in. Sharing content by others in turn gets your content shared to a wider audience. It also gives you new ideas on content to create, and keeps your finger on […]
