5 ways B2B marketers can make sure they’re not sabotaging their own blog

So, you started a blog to boost your company’s profile and support your marketing efforts but it’s not generating any interest or leads? Guess what – it’s probably your own fault. Often people rush to post something without really thinking through the message they want to convey. They see it as a win if they […]

ceo blog alternatives

6 alternatives to the dreadful CEO blog, along with the pros and cons of each

Last time we discussed the reasons it’s probably a good idea to talk your CEO out of starting their own blog. A lack of resources, a tendency to be pretty pointless and the proven habit of running out of ideas fairly quickly are all good reasons to keep them away from blogging. But let’s not forget […]

rock n' roll B2B content marketing

Editor’s Note: Rock n’ roll history hints at the creative ingredient B2B content marketing really needs

I’m not the first one to say this, but there’s something about the Rock n’ Roll Hall of Fame that turns one of the most subversive musical genres into a stuffy, almost archaic  collection of content. Walking through the museum during the opening party at Content Marketing World in Cleveland this week, I dutifully checked […]

Public Relations PR

Stand out from the B2B competition with more powerful public relations and media buzz

Several years ago, you could make a phone call to one person at an organization, make your pitch and finalize a sale. Today, this happens less because buying committees consist of numerous people at various levels in an organization. For example, you may have an intern conducting online research for the latest products and services, […]