B2B marketers can now trigger account-based advertising campaigns from HubSpot’s marketing software, enabling easy orchestration of ABM with email nurture campaigns Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced its integration with HubSpot Marketing software. By combining HubSpot’s inbound marketing capabilities with the Terminus ABM platform, customers can now […]
The days of bypassing social media marketing have long passed. Today there isn’t a business, organization, government agency or a corporation that doesn’t have a presence on a social media channel. Unlike the traditional ways of marketing social media forces a dialogue, or a two-way communication to transpire. Marketers take social media networking seriously. According […]
Although many B2B companies are embracing social media as a communications and marketing tool, many are still falling victim to a number of oversights and missed opportunities. Here are four common missteps to avoid when executing your B2B social media strategy. 1) Not speaking like a human being Although maintaining professionalism is crucial for B2B businesses, […]
Retargeting with Google can be a powerful marketing tool. A new study from Marin Software looked at the challenges marketers face in Google Remarketing Lists for Search Ads, and came up with some actionable advice. The study gathered 223 enterprise marketers and inquired about their retargeting practices and techniques. To be clear, marketing retargeting is when you […]
It would be great if we could jump online, buy a crystal ball, and use it to gain a deep understanding of customer thought and which strategies and marketing plans will lead to big wins. Unfortunately, we don’t live in that fantasy world. What we do have instead is big data, and specifically bug marketing […]
