There is no mention of the words “Star Wars” and he’s walking on water rather than the desert planet of Jakku, but John Boyega still manages to walk with the confidence of a stormtrooper in the latest TV commercial from Cisco. In a 30-second clip titled ‘Unleash the Power of the Cloud,” the actor best known […]
Karen Walker might have momentarily wished she’d joined one of the hundreds of startups exhibiting at and attending Collision 2019 this week when she first joined Cisco as its marketing leader. In a keynote speech to other marketers, entrepreneurs and technology professionals at the opening day of Collision on Tuesday, the networking giant’s CMO described the […]
It’s only represented by a series of nine vertical lines, but the Cisco logo element that invokes the Golden Gate Bridge has become the primary motif in its latest TV ad. “The Power of Purpose” injects the signature bridge — which has evolved considerably from the more literal version of the logo when Cisco was […]
Tim Cook may prefer the term “professional users” to “corporate” or even “business” customers, but there was little doubt Apple’s launch of a new iPad Pro and MacBook Air on Tuesday was aimed squarely at the enterprise. Apple launched the updated MacBook Air, iPad Pro as well as a new Mini from a theater in […]
It probably won’t be among the themes of its annual developers’ conference or mentioned at the next iPhone launch, but 2018 could be the year Apple technologies become an even larger presence in enterprise environments. Last Fall, Apple quietly began forming close relationships with IT services firms and resellers who could bring not only its […]
Cisco is using market research from a survey of knowledge workers across 10 countries to demonstrate potential interest in having virtual assistants take over some of the most mundane administrative tasks in the enterprise: running meetings and conference calls. The networking giant this week released the data as a followup to the launch of Cisco […]
Celestica International Inc. on Tuesday will release what executives described as its most significant brand overhaul since 2007, positioning the electronics manufacturing services firm as the enabler of innovation among companies from its native Canada to Silicon Valley. The rebranding includes a new logo that says goodbye to the flaming red comet that has served […]
A roundup of this week’s mergers and acquisitions in B2B… *** IBM Security announced plans to acquire Agile 3 Solutions, a developer of software used by the C-Suite and senior executives to better visualize, understand and manage risks associated with the protection of sensitive data. The addition of Agile 3 Solutions’ capabilities to IBM Security’s portfolio […]
The FlipMyFunnel Roadshow brought together B2B marketing and sales leaders to discuss changes in demand generation on Thursday, Feb. 25, in San Francisco. The concept of living without sales leads opened the event. In a morning slot, Monica Koedel, senior marketing manager, Cisco, and Megan Heuer, Vice President, SiriusDecisions, a B2B research and advisory firm, […]
In Generation X, Douglas Coupland’s character called them “veal fattening pens”. Dilbert gave us the term “Cube farm”. The poor cubicle has been given rough treatment in popular culture while the exposed brick and open-concept office style television series situate in re-purposed factory lofts has fed into the hipster mystique of boutique advertising and “almost” […]
