PwC kindness

PwC TV campaign offers advice on how to commit random acts of kindness

Some of the world’s largest organizations come to consulting firm PwC to address high-level enterprise issues such as AI, blockchain, governance and various industry regulations, but its latest TV commercial focuses on something much more basic: making the world a kinder place. In ‘One Random Act of Kindness,’ PwC uses a simple blankdrop where a […]

Accenture New Applied Now

Accenture commercial shows just how topsy-turvy disruption can make you feel

If you’re at all susceptible to nausea, dizziness or vertigo, watching a new marketing clip from consulting giant Accenture may require considerable stamina. Then again, so does surviving disruption in many established industries. The 30-second spot, which has so far only aired online, follows a female business leader through a fairly ordinary walk through a […]

Deloitte TV spot Make Your Impact

Deloitte TV commercial urges B2B leaders to ‘take charge of the change’ unfolding before them

B2B firms pay consulting companies a lot of money for their advice, but the latest Deloitte TV spot boils its key insight into a single sentence: “take charge of the change.” Using a variety of growth-oriented imagery — from what appear to be atoms and molecules coalescing into shape, a flower’s petals exploding outward and […]

Cognizant

Cognizant TV spot destroys the cliché of banks as digital transformation laggards

Financial services firms such as banks and insurance companies often get criticized for failing to keep pace with customers’ digital expectations — including by their own employees, as Cognizant acknowledges in its latest TV commercial. The 30-second spot takes place in a theater where team members of a major institution have gathered for a rousing […]

StrategyMan

A graphic novel for business pros illustrates the traps that can threaten an effective strategy

In StrategyMan vs. The Anti-Strategy Squad, the main characters – StrategyMan, Purposeidon, Innovatara, and our trusty researcher Rich – come to the aid of TechnoBody, an innovative tech company about to launch a new, wearable technology product. TechnoBody has been targeted by members of the Anti-Strategy Squad, who want to kill the company’s strategic plan by […]

Trevor Poplar

Inside The Mind Of . . . Trevor Poplar

Trevor Poplar is the Managing Director and Co-Founder of Fifty Thousand Foot Inc., a website that facilitates a link between independent consultants, consulting firms and businesses who want to work with each other. 50000Foot.com’s goal is supporting independent consultants in different stages of their career, be it a professional who has decided to go independent, […]

business transformation

How to chart a course for business transformation that incorporates DX, blockchain and any future innovations

In 1998, the marketing department at IBM spent a reported $40 million on an advertising campaign aimed at convincing businesses to do something that seems obvious today: offer e-commerce alongside traditional ways of buying and selling. Though they didn’t use the term “business transformation,” all those e-business commercials may have marked the beginning of the […]

samantha stone

Inside the Mind Of… Samantha Stone

Samantha Stone, author of Unleash Possible, is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market […]