social community

How Social Communities Anchor B2B Digital Programs

Imagine a US football team on the field without a quarterback. That’s what it’s like to be marketing and communicating online without a social community. The role that social communities can play in the marketing and communications process is woefully misunderstood. Many corporate community efforts tend to focus on community for one of three reasons: […]

Can the Live Streaming App trend be used in B2B brands?

Last week Aerosmith performed a private concert next to my office at Petco Park for the IT convention Cisco Live. Sadly the stage faced away from our windows, so I wasn’t able to watch the performance, until I discovered Periscope.  Periscope is a live streaming app that allows concertgoers to live stream video from their […]

14 questions to help develop your B2B content marketing strategy

Content marketing has been all the rage in marketing circles for the last several years, and B2B marketers are wholeheartedly subscribing to that newsletter. More corporate B2B blogs are popping up than ever before, and B2B hashtags are starting to make in-roads on various social media platforms. Yet B2B marketers are still having trouble executing […]

Why your business should focus on content strategy in 2015

Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme. With the recent release of Panda 4.1, content is — or should be — the prime focus of every small and mid-sized business’s marketing efforts in 2015. If you are among […]

The definitive StumbleUpon primer – B2B marketing edition

Your company might already be active on the big three social networks of Facebook, Twitter, and LinkedIn, but don’t overlook StumbleUpon. It’s reminiscent of the Digg-Myspace era, but it hasn’t faded away; in fact, this link-sharing network can prove incredibly valuable to B2B marketers. In case you aren’t familiar with StumbleUpon, it was founded in […]

Profile of a Canadian business leader: Aleya Chattopadhyay (SAP CMO series)

Aleya Chattopadhyay may now be taking time off and “thinking what I want to do next,” as she puts it, but she has some sharp insights to offer on the future of marketing and social. The ex-CMO of ScribbleLive has an impressive resume. She was the VP of Marketing for large-format and mall stores at […]

Dissecting the content marketing funnel

Content is king, and for your business to excel in today’s fast-paced marketplace you need a solid content marketing strategy to generate leads and turn them into paying clients. According to CMI’s study 2015 Content Marketing Benchmarks, Budgets and Trends, consistently creating engaging content, and on a variety of subjects, are the biggest challenges that […]