Marketing is happily married to email, but Creative is stuck in a dysfunctional relationship with the old-fashioned tool. Results of two studies released this week, one by an email marketing company, one by a provider of a collaborative work-space communications solution, show two very different views of how we use email and what that means […]
Lead generation in B2B is different than in B2C. Some methods work better than others and with the effective methods there are certain techniques to employ so you’ll see the best results. Email marketing, content marketing, and social media marketing are the most commonly used lead generation methods in B2B. But what should you know […]
All email marketers want to keep growing their list. They understand that a powerful opt-in offer is the key to getting new people to sign up for it. They want one that shows why readers absolutely need to sign up for your newsletter. The way to do that is by using the same technique that […]
With the mass adoption of smartphone technology and the rise of mobile commerce, the digital marketing landscape has evolved remarkably in just a few short years. As marketers seek out new avenues to advertise and look to create a long-term strategy, they will likely discover that the best way to do so will be to […]
B2B marketers often find that email marketing is one of the most effective ways of reaching their target audience. In fact, the 2014 B2B Demand Generation Benchmark Report by Software Advice says that 97 per cent of all B2B marketers use an email marketing program. In a crowded field of email marketing programs, which ones […]
