I’ve decided I need to get to know Ray Dalio after all. Although he’s unlikely to take a personal meeting with me, the founder of Bridgewater Associates is too intriguing to ignore. For starters, Bridgewater is sort like the ultimate B2B company, managing wealth for a number of large institutional investors. More specifically, however, Dalio […]
One person, with one Instagram account, and a ton of followers, might be enough to make an obscure brand, a household name. Though not new, influencer marketing such as this is “increasingly having a huge impact”, noted Stephanie Schoch, senior content marketing manager at Wpromote, in El Segundo, California. “In a lot of ways it’s […]
The idea of a marketing conference might seem self-explanatory, but what exactly is an “authentic marketing” conference? Josh Ochs, the coordinator of the recent event of that very name, has an explanation. “The goal of the conference is campaign best practices, to help brands and influencers to work together to create campaigns that are meaningful,” […]
Webinar Recap: eMarketer Key Digital Trends for 2017 Ezra Palmer, Chief Content Officer at eMarketer, delivered a look back at their 2016 predictions, and insights into key digital trends for 2017 in a webinar last week. If you missed it, or want to have a look at the details behind these predictions, we’re including link […]
As a business, Twitter is probably one of your most important tools to use to track blogs, trends, news, or influencers in your niche. Unfortunately, as great as the platform may be, following hundreds or thousands of people and brands comes with a price: a rapidly changing timeline. Does it mean that you should follow […]
