Dalio

Editor’s Note: Why the B2B hero’s journey starts with human-centred leadership

I’ve decided I need to get to know Ray Dalio after all. Although he’s unlikely to take a personal meeting with me, the founder of Bridgewater Associates is too intriguing to ignore. For starters, Bridgewater is sort like the ultimate B2B company, managing wealth for a number of large institutional investors. More specifically, however, Dalio […]

authentic marketing

The Art of Authentic Marketing and Being Organically Influential

The idea of a marketing conference might seem self-explanatory, but what exactly is an “authentic marketing” conference? Josh Ochs, the coordinator of the recent event of that very name, has an explanation. “The goal of the conference is campaign best practices, to help brands and influencers to work together to create campaigns that are meaningful,” […]