If you’re at all susceptible to nausea, dizziness or vertigo, watching a new marketing clip from consulting giant Accenture may require considerable stamina. Then again, so does surviving disruption in many established industries. The 30-second spot, which has so far only aired online, follows a female business leader through a fairly ordinary walk through a […]
It may be pervasive among among industry analysts, keynote speakers and best-selling business book authors, but 32 per cent B2B marketers say the use of jargon like “disruption” could make them question or doubt a vendor. The survey of approximately 1,000 U.S. B2B marketers, which was conducted by Propeller Insights for San Francisco-based tech PR […]
Why would you want to enter the high-technology world when all you have ever known is low-technology (or no technology) rust-belt products? Because the high-technology world is where all the money is. The manufacturing space is becoming increasingly sophisticated, and if you are not on that bus, you will be left behind. Sophisticated high-technology manufacturers […]
Erika Baker may have surprised attendees at #movethedial this week when, during her closing keynote speech, she said she wasn’t going to talk about diversity and inclusion. After all, this was an event designed to help more women achieve leadership positions in tech companies. Baker, the senior engineering manager at Patreon, is well-known as a […]
When you want to run better meetings, two of the most useful questions you can ask are: “Do we need a meeting?” “Is this the right kind of meeting to achieve what we need?” The answer to the first question depends on your team and culture. (Not clear enough? Check out this and this). To […]
It was not the feedback the team of innovators at Bloomberg may have wanted to hear, but according to Jessica Hatch, it was what they needed to hear. As the COO of Bloomberg’s Sell Side Trading division told the TakeOver innovation conference in Toronto on Monday, the team was presenting a few offering — something even […]
While the majority of organizations may pursue innovation by having teams brainstorm in windowless conference centers and boardrooms, Curiosity Inc. is bringing a form of facilitated workshops called Street Wisdom from its roots in the U.K. to organizations across North America. Curiosity Inc. will officially launch Street Wisdom through what it calls a “taster” session […]
As a means to foster innovation by giving developers and other smart people a creative challenge, there has arguably been nothing as popular as a hackathon — in fact, research suggests they may almost have become too popular. In its most recent Developer Marketing survey report, Santa Cruz, Calif.-based Evans Data showed a 13 per […]
Amanda Lang has interviewed enough business leaders to know where the bottlenecks to innovation are, and she’s not afraid to call them out. A TV reporter and host who has worked for several Canadian TV networks, Lang recently spoke at an event in Toronto about her two books, The Power of Why and, more recently, The Beauty […]
I won’t shame the speaker or the event that recruited him for a keynote, but let’s just say that a few weeks ago I experienced one of those moments at a conference that prompted more eye-rolling than insight. It happened when the speaker in question put up a slide which suggested organizations that adopt artificial […]
Rodney Bergman is Celestica’s senior vice-president, Global Business Services. Prior to joining Celestica in 2014, Rodney was with Accenture as a Managing Director/Partner at the company’s Toronto practice. Over the course of his 20-plus year career at Accenture, Rodney designed and implemented global programs for customers in the technology, healthcare, resources and consumer industries, in […]
I had a fantastic conversation this week about why the team at B2BNN is so successful. I was explaining that we all have a shared foundation in Marketing and Technology (in one form or another). With a common foundation, what makes our group unique? What helps us innovate? We are at heart a digital business. […]
We created a Big List of 2018 Marketing Conferences, and were asked to provide one for Tech and Innovation Conferences as well. Here it is! If you have some conference budget left to plan, you have plenty to choose from. Future Festival Hosted by: Trend Hunter Inc Date: March 12 Location: Seattle, WA […]
I had a boss once (Hi Al) that was a huge Chicago Bears fan (Go Bears! though they aren’t playing today). He was, and probably still is, immensely fond of using football analogies to help his business team solve problems. Football lends itself to all kinds of team and business analogies. Transformation and innovation are […]
Earlier this week in Toronto, consulting firm Deloitte hosted an annual event where its research team predicted the biggest trends to come in technology, media and communications. Unlike years past, however, this year’s next big thing was a set of massively lowered expectations. According to Duncan Stewart, who leads the research practice at Deloitte Canada, there are plenty of […]
The day after New Year’s is typically when the music stops and the back-to-work monotony begins. Hopefully you’re coming back to your desk feeling refreshed after at least a few days off from work, but even then, getting back into the groove, so to speak, can be difficult. That’s where Spotify’s playlists come in. If you […]
Long before he started to explore the future of connected, electric and autonomous vehicles, Ted Graham was picking up drunks in his family’s minivan, trying to find ways to help accountants. The head of open innovation at General Motors recounted his last role, as an innovation leader at accounting firm PwC, in his closing keynote […]
Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division. In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major […]
We created a Big List of 2017 Marketing Conferences, and were asked to provide one for Tech and Innovation Conferences as well. Here it is! If you have some conference budget left to plan, you have plenty to choose from. Innovation Summit 2017 Hosted by: The Economist Date: February 28 Location: Chicago, IL The […]
Becoming an entrepreneur is difficult. Every step of the way comes with significant road blocks and another avenue for failure. Devising a business plan is grueling and securing funding is even more demanding. It’s no surprise that nine out of ten startups fail. That’s an intimidating failure rate that turns away many potential entrepreneurs. If […]
