B2B marketing jargon

‘Disruption’ tops the list of jargon B2B marketers say hurts a company’s credibility

It may be pervasive among among industry analysts, keynote speakers and best-selling business book authors, but 32 per cent B2B marketers say the use of jargon like “disruption” could make them question or doubt a vendor. The survey of approximately 1,000 U.S. B2B marketers, which was conducted by Propeller Insights for San Francisco-based tech PR […]

rust belt manufacturing

The transform-ignite-disrupt approach even ‘rust belt’ manufacturers can apply

Why would you want to enter the high-technology world when all you have ever known is low-technology (or no technology) rust-belt products? Because the high-technology world is where all the money is. The manufacturing space is becoming increasingly sophisticated, and if you are not on that bus, you will be left behind. Sophisticated high-technology manufacturers […]

b2b growth metrics

Editor’s Note: These are the B2B growth metrics that matter now

Erika Baker may have surprised attendees at #movethedial this week when, during her closing keynote speech, she said she wasn’t going to talk about diversity and inclusion. After all, this was an event designed to help more women achieve leadership positions in tech companies. Baker, the senior engineering manager at Patreon, is well-known as a […]

Bloomberg Sell Side Trading COO Jessica Hatch

Bloomberg COO says companies should add a word to ‘minimum viable product’ if they want innovation efforts to succeed

It was not the feedback the team of innovators at Bloomberg may have wanted to hear, but according to Jessica Hatch, it was what they needed to hear. As the COO of Bloomberg’s Sell Side Trading division told the TakeOver innovation conference in Toronto on Monday, the team was presenting a few offering — something even […]

Street Wisdom Curiosity Inc.

Curiosity Inc. helps companies move innovation forward by bringing Street Wisdom to North America

While the majority of organizations may pursue innovation by having teams brainstorm in windowless conference centers and boardrooms, Curiosity Inc. is bringing a form of facilitated workshops called Street Wisdom from its roots in the U.K. to organizations across North America. Curiosity Inc. will officially launch Street Wisdom through what it calls a “taster” session […]

hackathon

We may have reached peak hackathon — here’s how enterprise innovation gatherings must evolve

As a means to foster innovation by giving developers and other smart people a creative challenge, there has arguably been nothing as popular as a hackathon — in fact, research suggests they may almost have become too popular. In its most recent Developer Marketing survey report, Santa Cruz, Calif.-based Evans Data showed a 13 per […]

innovation

Editor’s Note: There’s only one way to overcome innovation fatigue

I won’t shame the speaker or the event that recruited him for a keynote, but let’s just say that a few weeks ago I experienced one of those moments at a conference that prompted more eye-rolling than insight. It happened when the speaker in question put up a slide which suggested organizations that adopt artificial […]

Rodney Bergman

Inside The Mind Of . . . Rodney Bergman

Rodney Bergman is Celestica’s senior vice-president, Global Business Services. Prior to joining Celestica in 2014, Rodney was with Accenture as a Managing Director/Partner at the company’s Toronto practice. Over the course of his 20-plus year career at Accenture, Rodney designed and implemented global programs for customers in the technology, healthcare, resources and consumer industries, in […]

Deloitte

Editor’s Note: Don’t let Deloitte’s most persuasive 2018 prediction get you down

Earlier this week in Toronto, consulting firm Deloitte hosted an annual event where its research team predicted the biggest trends to come in technology, media and communications. Unlike years past, however, this year’s next big thing was a set of massively lowered expectations. According to Duncan Stewart, who leads the research practice at Deloitte Canada, there are plenty of […]

Spotify

5 Spotify playlists to help sales and marketing teams create the perfect soundtrack for 2018

The day after New Year’s is typically when the music stops and the back-to-work monotony begins.  Hopefully you’re coming back to your desk feeling refreshed after at least a few days off from work, but even then, getting back into the groove, so to speak, can be difficult. That’s where Spotify’s playlists come in.  If you […]

GM

GM’s head of open innovation shares what he learned as an UberX driver

Long before he started to explore the future of connected, electric and autonomous vehicles, Ted Graham was picking up drunks in his family’s minivan, trying to find ways to help accountants. The head of open innovation at General Motors recounted his last role, as an innovation leader at accounting firm PwC, in his closing keynote […]

Watson

IBM Watson chief strategist identifies the No. 1 thing firms need to succeed with AI

Companies that want to benefit from artificial intelligence should be looking at top-line value versus cost savings and how they can augment existing processes, according to the chief strategist of IBM’s Watson division. In his keynote speech at the Canadian Innovation Exchange (CIX) in Toronto Tuesday morning, Marc Teerlink predicted that in five years every major […]

ITAC

Public Sector Dominates ITAC Ingenious Awards Nominees

Celebration of Excellence in the Use of Information and Communication Technology ITAC released its annual nominees for innovation in Canadian technology today. The list was dominated by high profile public sector projects like Navcan l’s iSign and healthcare programs including a First Nations solution. Fintech made an appearance with Moneris’ new API solution and Tangerine’s […]