SiriusDecisions

SiriusDecisions to launch research study and annual summit for Canadian B2B organizations

SiriusDecisions is conducting a research study exploring some of the biggest challenges within B2B organizations, the results of which will kick off its first-ever Canadian conference in March. The firm’s 2018 Canadian B2B Sales, Marketing and Product Management Study will be highlighted at SiriusDecisions 2018 Summit Canada, a day-long gathering with keynotes from Export Development Canada, […]

Marketers, you’re spending too much time on emails, data collection

A new report suggests that marketers are focusing too much of their time on two tasks: data and emails. And this could be hurting their overall productivity. Sam Balter of HubSpot conducted a survey of professional marketers and discovered that they spend one-third of their 45-hour week conducting repetitive tasks. That’s a lot of time that […]

Growth Marketing Conference: How to make Facebook advertising worth the ROI, for only a few dollars a day

You may have read about the man who used Uber, nearly got killed and still was charged $178.93. That man, Dennis Yu, chief technology officer at BlitzMetrics, presented at the recent Growth Marketing Conference in San Francisco’s Hotel Kabuki on how he targeted Uber on Facebook to get a refund and how his initiative can […]

Report: 70% of B2B marketers responsible for generating revenues

A majority of B2B marketers are now responsible for driving revenues, but marketing-generated leads account for most sales rejections, says a new study by 6sense, a predictive intelligence firm for B2B marketing and sales. The reported, entitled “2015 Survey of B2B Marketers“, looked at 321 B2B marketing professionals in the U.S. with director-level or higher […]

How B2B marketing set itself apart from B2C marketing

B2B marketing requires a unique set of skills from marketers and researchers, a recent white paper published on B2B International While marketers recognize the differences between the B2B and B2C spaces and are adjusting their tactics accordingly, they still need to let go of old assumptions about B2B marketing, according to Toronto-based B2B marketer Lisa Shepherd in […]