It may have started life as the dating app created by women, for women, but the appointment of a new vice-president of partnerships suggests Bumble could offer a range of experiences that appeal to its audience’s professional needs. Last month the Austin-based firm said it had hired Michele Tobin, who has worked at gay-focused dating […]
Financial services firms such as banks and insurance companies often get criticized for failing to keep pace with customers’ digital expectations — including by their own employees, as Cognizant acknowledges in its latest TV commercial. The 30-second spot takes place in a theater where team members of a major institution have gathered for a rousing […]
Your app is one among an estimated 2.2 million apps in the Apple App Store and, take a deep breath, another 2.5 million apps in Google Play store. How will you guarantee your apps’ discoverability in this sea of already available apps? Simply hoping users will somehow discover your app would be like living in […]
The PDF file has been a staple in the marketer’s toolkit for years, and for good reason. It’s a great way to create content that still retains the same look and feel as you created it, as well as distills the large content files you need for the long B2B sales cycle into more manageable digital […]
Rana el Kaliouby is on a mission. She wants to bring emotions into the digital technologies that have become so pervasive in our lives. That is the topic of her recently released TED Talk. “Today’s technology has lots of IQ, but no EQ; lots of cognitive intelligence, but no emotional intelligence,” she says in her […]
