Welcome to another round of B2B Conversations, our weekly roundup of the most shared and buzzworthly content on social media about a specific area of the B2B world. This week, we’re focusing on native advertising—a form of paid media that closely matches the platform on which it appears. From “advertorials” in print and online publications […]
Tag: native advertising
SqueezeCMM, B2BNN’s Sister Company, Releases New Conversion Tracking Module
Our sister company SqueezeCMM, an enterprise content measurement platform, launched a new module today for tracking conversion performance from native ads and branded content. It’s now the first platform that can track content responses across organic, paid, social, messaging, and native platforms. Mediacom said that the company’s classification engine allows for psychographic targeting. It also […]
Do B2B enterprises need Chief Native Officers?
As technology evolves so do marketing channels. Traditional marketing covers display ads, billboards, TV, and radio. Digital marketing sees content reach consumers through a digital screen. Social media and mobile marketing, which are more sub-channels of Digital, merit their own categories given their growth rates. In previous years, all of these marketing channels would have […]
What’s the State of Native Advertising Now?
For 160 years, Reuters has been the standard bearer in journalism and news publishing. Known for its objective and high-quality writing, a lot of readers and websites turn to Reuters for the latest news from the world of business, economics, politics and technology. What if you discovered that the news wire service ventured into the […]