Oracle is challenging the old axiom that seeing is believing with a TV commercial that showcases how its cloud technology is allowing blind and visually impaired people to take on jobs that once required considerable assistance from others. The 30-second spot showcases Industries for the Blind and Visually Impaired (IBVI), a West Allis, Wisc.-based organization that […]
Tag: oracle
Oracle arms B2B firms with tools to align sales and marketing while improving CX
Oracle on Tuesday used its 2019 Openworld conference in San Francisco to introduce ways for B2B firms to bring sales and marketing data together, as well as tools to personalize and customer experiences based on a variety of contextual data. Among the updates announced as part of its customer event this week, the business software […]
Forrester gives only four out of 60 B2B web sites a passing grade in content engagement study
A self-oriented focus on products rather than customers, reliance on jargon and lack of a human voice meant only four out of 60 B2B web sites received a passing grade in an analysis of engaging online content experiences from Forrester. Released late last month, the market research firm’s report examined digital properties across 12 different […]
Inside an Oracle ABM campaign that exceeded its pipeline goals by an order of magnitude
Oracle is using this week’s B2B Marketing Exchange to showcase its success in account-based marketing to key enterprise decision-makers such as human resources executives. In a joint presentation with its agency, Quarry, Oracle walked through a campaign dubbed “Power To The People People,” which was aimed at driving awareness of its human capital management (HCM) […]
Oracle OpenWorld 2018 brings FedEx, Juniper and others to discuss their progress in the cloud
Oracle this week is using its OpenWorld 2018 conference to showcase how some of its major B2B customers are moving to cloud-based applications that can use machine learning to streamline and speed up business processes. In a general session that was livestreamed from OpenWorld 2018 in San Francisco, Oracle executive vice-president of applications product development […]
Adobe emphasizes B2B opportunities in $4.75 billion acquisition of Marketo
Adobe on Thursday confirmed it would fold the planning, engagement and measurement capabilities of Marketo into its Experience Cloud following a $4.75 billion acquisition it said will offer the integrated toolset B2B marketers want. The company said Marketo CEO Steve Lucas will join Adobe’s Digital Experience business, which will become the home to Marketo’s technology […]
A VC asks the uncomfortable blockchain questions that break through the hype
There are startups marketing themselves as blockchain innovators, and there are established enterprises trying to innovate with blockchain. Vic Pascucci has a stock response to most of them: “Just use an f***n VPN.” The managing director of venture capital firm Lightbank was positioned as the resident contrarian at the recent Voice of Blockchain conference in […]
EverString and Heinz research exposes the gaps between AI hype and B2B marketers’ reality
Despite the introduction of natural language processing, machine learning and other technologies into major software packages, nearly half of B2B marketers say artificial intelligence plays no role in their current strategy, according to research from EverString and Heinz Marketing. In ‘The State of Artificial Intelligence in B2B Marketing,’ EverString and Heinz surveyed 300 marketers, mostly […]
Snowflake Computing uses creative OOH and online education to market the power of cloud-based data warehousing
There are lots of consumer-oriented companies celebrating Pride Month in their marketing right now, but those driving along Highway 101 in the Bay Area of California recently have seen how a B2B technology company like Snowflake Computing can offer a unique take on a powerful message. “THE DATA IS IN: LOVE WINS,” proclaims the billboard, […]
John Deere, Buzzfeed and Ryot Studio are all rooted in the same content marketing best practices
It’s been called the world’s oldest content marketing vehicle, so David Jones is not surprised when people look at The Furrow and ask the publications manager at John Deere for the secrets of its success. “We do things consistently and we do things well, and we do things consistently well,” he told the audience Wednesday […]
Zoho plans mass-marketing campaign to promote its integrated suite to business professionals
Zoho is getting ready to release TV ads in the U.S. and Canada as part of a broader marketing effort to boost adoption of its Amazon Prime-style approach to licensing a variety of business applications. Besides the TV spots, Zoho has been holding a series of events for customers and prospects that tout the integrated […]
Skuid CMO makes the case for personalizing SaaS tools to maximize investment value
A company called Skuid has brought on a new CMO with deep Silicon Valley experience to help market the notion of personalizing line of business applications across disparate enterprise professionals. Skuid, which is based in Chattanooga, Tenn., announced the hiring of Tara Ryan, formerly the CMO of spend management software firm Coupa, earlier this week. […]
Merger & Acquisition Digest
A roundup of this week’s mergers and acquisitions in B2B… *** Oranj has completed its acquisition of a majority interest in TradeWarrior Software, a provider of institutional-grade investment rebalancing and model management software for financial advisers. The merger will provide independent RIAs, broker-dealers, and enterprises with the opportunity to offer state-of-the-art rebalancing functionality for advisers […]
Merger & Acquisition Digest
A look at Mergers and Acquisitions in B2B this week… *** Bitdefender, an innovative security software solutions provider, has acquired Profil Technology of France to rapidly bolster its global presence. The acquisition will be the largest in Bitdefender’s 15-year history and it will boost the company’s enterprise revenue and strengthen its position in the European and global […]
B2B Solution of the Week: How to hack B2B growth with mobile apps
No question, mobility has changed the B2B sales game. New technologies automate, streamline and create new efficiencies simply unattainable in the past. However, many B2B companies still take sales orders with pen and paper. If only they would use mobile apps as part of their business development strategy they could drastically improve the results of […]
Building Thriving B2B Communities: A conversation with Mary Green
In this digital era, one concept is slowly making its way into the B2B landscape: online communities. Brands like SAP, NASA, Starbucks, and Oracle have paved the way and are now reaping the benefits of building more ‘human’ relationships with their prospects. Over the last couple of years, an increasing number of firms of all […]
Breaking down the top HR software trends
The world of HR software is busier than ever. Established players have been usurped, or even swallowed up, by upstarts. Technology has shifted its emphasis to cloud-based solutions. Companies have embraced a “Moneyball” approach to managing their human resources, turning increasingly to analytics. As HR software continues to evolve as companies find better ways to […]