outsource content

6 Places To Outsource Content For B2B Websites

Outsourcing content can help to make companies, like those in B2B, more versatile; getting the work done as necessary without having to directly employ staff. There are plenty of companies that can help with outsourcing. Some specialise in stock photos, others in videos. Some provide copywriting services and others provide infographics. They all work slightly […]

photography

Visual Marketing on a Shoestring: Top 10 Free Photo Resources

Visual elements are an important, some say crucial component of marketing content. Those elements, especially photography, can sometimes be expensive.  You can save a little, by not purchasing photos. But where do you go? I personally like to stay away from the usual business photography, instead choosing vibrant images to reflect the story that they go […]

Learning from the best on choosing the right cover image for your Facebook Page

Facebook Page cover photos are considered prime real estate on the social network. They are the first thing people see whenever they visit a company Page. Unfortunately, they continue being overlooked by a majority of B2B firms and marketers. Competition for a user’s attention is fierce. No matter what market you serve, chances are that hundreds […]

5 brands you should follow on Instagram to learn valuable B2B lessons

According to the Competitive Intelligence Blog , only 19 percent of B2B brands use Instagram. And when it comes to marketers, 22 percent have jumped on the photo-friendly bandwagon. The reason? Instagram is still considered a B2C-centric platform. Nothing could be further from the truth, though. Some B2B companies have been able to stand out […]