The term “growth marketing” or in some quarters “growth hacking” may not have a universally agreed upon definition, but its adherents adamantly believe that it works. On December 3, at the Growth Marketing Conference, in San Francisco’s Hotel Kabuki, the day’s opening panel session, “The Future of Growth Marketing: Tools, Strategies and Tactics” brought together […]
Wednesday means it’s time for another report of B2B News Network’s weekly Hashtag Team report, in which we recap what’s trending in the B2B Twitterverse. To bring you the latest buzz, we sift and sort through countless tweets using innovative social analysis platform Nexalogy. In this week’s edition, we take a look at some insights into […]
Pinterest is an easy platform to master if you’re selling visual items – jewellery, artwork, design services. But what about B2B brands? Can they use it to grow and evolve their brands? Considering that Pinterest gets over 250 million unique monthly visitors, you bet they can. Pew Research found that Pinterest use is growing steadily […]
Talent acquisition on social media has been the latest trend for recruiters to find potential millennial employees, but too often HR execs solely rely on LinkedIn. But hiring managers can further leverage the power of Facebook, Twitter, Google+ and even Pinterest to find recent graduates and experienced workers. We have seen several industry studies and reports suggesting that B2B companies need […]
Hashtags are to social media what iPhones are to Silicon Valley: they’re everywhere. Hashtags are used in everything from campaigns by major companies to updates from your friends. Marketers try to capitalize on hashtags and use them in the most effective way possible, but it can get confusing and overwhelming to anyone trying to make a lasting impact. By […]
Don’t just see it as “soft” social network. B2B companies can use Pinterest to educate customers about their business, build a community and online presence, and create a unique platform to share content marketing such white pages and infographics. A Pinterest strategy could drive traffic to websites and turn some of those repins into leads. So […]
A virtual pin board full of images may not sound like the most innovative tool for marketing, but integrating the social media site Pinterest into your ecommerce marketing strategy can help to build your business and showcase your knowledge of the industry to your clients. Just consider the numbers: Pinterest currently connects 70 million users […]
by Kay Mathews For startups and SMBs, increasing your presence on Pinterest reaps valuable rewards beyond the self-satisfaction of pretty Boards adorned with stylish Pins. Businesses can attract more followers, new customers, and higher sales. When it comes to e-commerce-related sharing, Pinterest surpassed Facebook last year. Sharing on Pinterest translates into more earnings for businesses: […]
