Growth Marketing Conference: ‘You have to do bigger, better things to hit revenue goals’

The term “growth marketing” or in some quarters “growth hacking” may not have a universally agreed upon definition, but its adherents adamantly believe that it works. On December 3, at the Growth Marketing Conference, in San Francisco’s Hotel Kabuki, the day’s opening panel session, “The Future of Growth Marketing: Tools, Strategies and Tactics” brought together […]

Hashtag Team: Pinterest power for B2B marketers, inside the B2B buyer journey

Wednesday means it’s time for another report of B2B News Network’s weekly Hashtag Team report, in which we recap what’s trending in the B2B Twitterverse. To bring you the latest buzz, we sift and sort through countless tweets using innovative social analysis platform Nexalogy. In this week’s edition, we take a look at some insights into […]

How to use social media (other than LinkedIn) to find your next great hire

Talent acquisition on social media has been the latest trend for recruiters to find potential millennial employees, but too often HR execs solely rely on LinkedIn. But  hiring managers can further leverage the power of Facebook, Twitter, Google+ and even Pinterest to find recent graduates and experienced workers. We have seen several industry studies and reports suggesting that B2B companies need […]

5 ways to boost your Pinterest presence (and why your Pins can increase sales)

by Kay Mathews For startups and SMBs, increasing your presence on Pinterest reaps valuable rewards beyond the self-satisfaction of pretty Boards adorned with stylish Pins. Businesses can attract more followers, new customers, and higher sales. When it comes to e-commerce-related sharing, Pinterest surpassed Facebook last year. Sharing on Pinterest translates into more earnings for businesses: […]