The rapid maturation of the marketing performance management space has led Bizible and Allocadia to create a joint go-to-market strategy that helps each other’s customers use their respective technologies in a more holistic way. Seattle, Wash.-based Bizible offers applications to automate the planning and attribution of marketing activities in B2B companies. Allocadia, based in Vancouver, […]
Marketers, are you always “on”? Joe Staples, CMO at Workfront, and Jennifer Johnson, Senior Marketing Program Manager, Informatica, talked about this problem at MarTech in San Francisco. The fast pace of work is prevalent, which creates some “Horrors of Modern Day Marketing” fit for the big screen. Attack of the Mutating Workload We’re constantly […]
The most useful office configurations can change over time, and thus require a bit of an update. This can prove a laborious process, and is also one where a little pre-planning can make all of the difference. When you are setting out your plan for an in-place renovation project, be prepared to have flexibility and anticipate more than […]
