Allocadia

Bizible and Allocadia join forces to pursue growth in marketing performance management space

The rapid maturation of the marketing performance management space has led Bizible and Allocadia to create a joint go-to-market strategy that helps each other’s customers use their respective technologies in a more holistic way. Seattle, Wash.-based Bizible offers applications to automate the planning and attribution of marketing activities in B2B companies. Allocadia, based in Vancouver, […]

horrors of modern marketing

Avoiding the Horrors of Modern Day Marketing

Marketers, are you always “on”? Joe Staples, CMO at Workfront, and Jennifer Johnson, Senior Marketing Program Manager, Informatica, talked about this problem at MarTech in San Francisco. The fast pace of work is prevalent, which creates some “Horrors of Modern Day Marketing” fit for the big screen.   Attack of the Mutating Workload We’re constantly […]