Oracle is using this week’s B2B Marketing Exchange to showcase its success in account-based marketing to key enterprise decision-makers such as human resources executives. In a joint presentation with its agency, Quarry, Oracle walked through a campaign dubbed “Power To The People People,” which was aimed at driving awareness of its human capital management (HCM) […]
Lots of execs attending B2B Marketing Exchange this week were probably talking notes, and a few might have even sketched out what they saw being presented, but there’s another way to capture the insights: keynoteinks. In an exclusive partnership with St. Jacobs, Ont.-based marketing agency Quarry, B2B News Network is presenting the work of illustrator […]
Account-based marketing was an obvious area of focus for those attending the 2018 B2B Marketing Exchange conference (B2BMX) this week, and a case study from Windstream and Quarry offered a glimpse at how best practices in the use of technology and creativity are shaping up. Executives from Windstream, a Little Rock, Ark.-based provider of networking […]
I always take extensive notes and recordings when at conferences, so that I can remember keynotes or sessions later. But as with MarTech and MarketingProfs B2B Forum last week, it was impossible to be in two places at one time. Enter Kingman Ink. Kelly Kingman and her team create these wonderful visual notes, so even […]
It’s almost an entrenched fact that the relationship between Sales and Marketing will be “bumpy.” What’s notable is how spotty the progress on improving this relationship has been, given the attention it has received and the high stakes involved. It’s clearly time for a new approach to resolving the tension. The situation calls to mind […]
Sales and marketing have numerous shared goals. Both want to drive company growth, increase revenue and improve profitability. Still, marketing and sales have grown apart over the years. Marketing focuses on nurturing leads over time while sales concentrates on closing deals as quickly as possible. Marketing teams are often structured around channels and discipline while […]
