A digital billboard set up across major tech centres in India is encouraging developers to solve a puzzle in an unusual recruiting campaign from a B2B commerce firm called SOLV. Running for several weeks this month in Bengaluru, including Manyata Tech Park this week, SOLV said the campaign would provide aspiring job seekers with a hashkey-based puzzle […]
Tag: recruiting
How the CRO role is changing the way B2B marketing and sales gets done
Something was off, and Mark Ramsay has had enough experience in the CRO role to not only recognize it, but to act on it. The CRO for Toronto-based appointment scheduling SaaS firm Coconut Software was going over the reporting with his team for the last 30 days of outbound calls. This involved looking into areas […]
What enterprise HR could learn by digging into the ‘candidate experience’
For a lot of organizations, workforce sentiment insights begin and end with the employee survey. Sure, you’ve got whatever comes up in exit interviews, plus the commentary on sites such as Glassdoor, but there’s a bit of anxiety that attends the loss of the annual survey. Fret not. I have personally gone cold turkey on the annual […]
Embracing recruitment marketing to boost B2B hiring success
In a global recruitment landscape that’s facing a challenging period, there lies an opportunity for the HR and recruitment teams of small, nimble companies, to embrace innovative new ways of working. Talent volumes are low, skills are in short supply and professionals are more willing to move between roles, industries, and even countries for work. […]
State of the C-suite: How executive career paths became so difficult to maneuver
When the World Economic Forum convened in Davos earlier this week, many observers noted a welcome change in the leadership among its key organizers. For the first time in its long history, the seven co-chairs of the annual gathering of politicians, CEOs and other senior executives were all women, representing an equally diverse cross-section of […]
Recruitment and Onboarding in SharePoint: Do All Stakeholders Win?
Recruitment and onboarding often define how successful and productive the future relationship between employers and newcomers will be. SharePoint can help make both processes be successful by giving benefits to all the involved participants. Pivotal for the entire employee lifecycle in an organization, recruitment and onboarding bring a lot of challenges to HR departments. When […]
How B2B Recruiters Should Reject Applicants
Even as the customer experience (CX) model has taken hold among many B2B companies on the sales-facing side, many of the same lag on their candidate experience when it comes to providing a smooth and equitable CX for job recruits. Many applicants only get the dreaded radio silence after going through a series of screening […]
How to use social media (other than LinkedIn) to find your next great hire
Talent acquisition on social media has been the latest trend for recruiters to find potential millennial employees, but too often HR execs solely rely on LinkedIn. But hiring managers can further leverage the power of Facebook, Twitter, Google+ and even Pinterest to find recent graduates and experienced workers. We have seen several industry studies and reports suggesting that B2B companies need […]