Why B2B firms have shifted toward rich omnichannel experiences [Sponsor Content]

This article is part of the SAP Sponsored Content Series. To download the full report (registration required) cited in this article, click here. The path to making purchases is no longer flowing in one direction. Very few customers do all their research and shopping at the point of purchase. Instead, most people turn to social media, websites, magazines […]

The 6 employee incentives that could make your team more dedicated, loyal

Smart CEOs realize that the strength of their company relies heavily on the commitment and dedication of its employees. Looking beyond compensation, incentives and employee benefits are instrumental in attracting and retaining top talent. When it comes to incentives, the tried-and-true cash bonuses and employee of the month awards (who doesn’t love a pretty plaque on the wall?) […]

SAP revamps business suite with ‘biggest launch in over two decades’ (Sponsored)

With the launch of its latest business suite of hybrid-computing products, SAP is responding to the increasingly-crowded financial software market lead by emerging cloud companies. The new business suite of HANA-driven applications is dubbed SAP S/4 HANA, and it is the company’s biggest launch in over two decades. HANA has been the company’s crown jewel for the last […]

Maggie Fox: the next stage of success at SAP (SAP CMO series)

It’s a confusing marketing technology world at the moment, and nobody knows technology like SAP. Historically focused on the CIO, now the company is reaching out to bring their expertise to a brand new audience: marketers. And that requires a different kind of marketing, something Maggie Fox is keenly aware of, and excited about. Fox, […]

Samsung aims to focus more on B2B market

The world’s largest electronics company by revenue says it hopes to continue investments in mobile healthcare and B2B areas, as Samsung believes there will be continued growth in the sector. As ZDNet reports, Samsung wrote in its third-quarter corporate disclosure filed to the Korea Exchange: “We’ll be a company that provides numerous values to customers based on […]