After undertaking the deepest and most global research into the perspectives and actions of the world’s leading chief communications officers, an association known as Page is preparing to build upon its findings with a microsite, case studies and courses to learn how to act on them. Originally known as the Arthur W. Page Society, New […]
Michal Sadowski is founder and CEO of Brand24, a social listening tool used by over 2,000 clients, across 80 countries. He is a mentor at the Startup Weekend and Founder Institute, author of the bestselling book “Social Media Revolution”, and awarded with a “Best Co-Founder” prize in The Next Web Startup Awards 2013. He was […]
Social intelligence is very important in B2B. While it’s still widely underused by companies who went in search for their brands on social, found none, and abandoned the effort. Social intelligence for B2B, when done effectively, offers powerful, actionable insights into the state of a market, industry or audience, and the opportunity for live engagement […]
Social listening has undergone enormous evolution. Once primarily used by PR teams to see whether expressed sentiment was positive or negative, today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from early warning systems on public issues to identifying customer trends and […]
Social intelligence is very important in B2B and still widely underused by companies who went through exercises searching for their brands on social, found none, and abandoned the effort. Social intelligence for B2B when done effectively offers powerful, actionable insights into the state of a market, industry or audience, and the opportunity for live engagement with […]
Social listening has undergone enormous evolution. Today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from early warning systems on public issues to identifying customer trends and topics. Jenny Cheng is chief product officer of Inside View, a market intelligence platform that […]
Social listening is still an emerging space and a relatively small percentage of B2B firms Social intelligence is definitely a growth area as B2B use of social continues to expand, almost unnoticed by platforms like Twitter, and demonstrating great utility for B2B advertisers. Freelance digital strategist Kelly Hungerford is the owner of CommunityWorks (http://communityworks.io/), a […]
Social listening has undergone enormous evolution since Radian6 first burst on the scene out of NewBrunswick. Once primarily used by PR teams to see whether expressed sentiment was positive or negative, today’s social intelligence — as it is now widely known — is involved with multiple parts of marcom and used in everything from […]
Right now, there are more than 2.3 billion people actively using social media around the world. It means a potential of thousands of conversations in which your name and/or products could be mentioned. B2B firms cannot afford to overlook those conversations. They need to track them and leverage their insights in online strategies and marketing […]
Listen before you tweet: why social listening is key Who enjoys being bombarded with pushy promotions? (I’m sure nobody has a hand raised right now.) This isn’t the type of communication that people – or businesses – enjoy having, especially on social media. When you view social media platforms as shiny virtual microphones, ready and […]
