Social Listening Spotlight: Introhive Chief Innovation Officer David Alston

Social intelligence is very important in B2B. While it’s still widely underused by companies who went in search for their brands on social, found none, and abandoned the effort. Social intelligence for B2B, when done effectively, offers powerful, actionable  insights into the state of a market, industry or audience, and the opportunity for live engagement […]

Social Listening Spotlight: CommunityWorks owner Kelly Hungerford

Social listening is still an emerging space and a relatively small percentage of B2B firms Social intelligence is definitely a growth area as B2B use of social continues to expand, almost unnoticed by platforms like Twitter, and demonstrating great utility for B2B  advertisers. Freelance digital strategist Kelly Hungerford is the owner of CommunityWorks (http://communityworks.io/), a […]