In the startup world, product-market fit is regarded as a key ingredient for success. In layman’s terms, product-market fit boils down to whether there are enough people willing to use your product. In many ways, Google+ has struggled for years to realize product-market fit. Google had aspirations that Google+ would go head-to-head with Facebook, but […]
The lifespan of new social platforms is almost entirely impossible to predict, which is one of the reasons why businesses often hold back (and rightly so) from investing too much time and energy establishing a presence on them. But once in a while, a platform unlike the rest comes along and seems to strike a chord […]
Don’t just see it as “soft” social network. B2B companies can use Pinterest to educate customers about their business, build a community and online presence, and create a unique platform to share content marketing such white pages and infographics. A Pinterest strategy could drive traffic to websites and turn some of those repins into leads. So […]
Listen before you tweet: why social listening is key Who enjoys being bombarded with pushy promotions? (I’m sure nobody has a hand raised right now.) This isn’t the type of communication that people – or businesses – enjoy having, especially on social media. When you view social media platforms as shiny virtual microphones, ready and […]
LinkedIn quietly rolled out a new homepage for its users, with the goal of encouraging users to connect to each other more frequently. Below are the 8 changes and additions you need to know about the LinkedIn redesign: 1. While it was unveiled on Thursday and began rolling out to a select group of users, […]
Welcome to the second and last part of our B2B primer on Google+. Last week, we took you on a short tour of the platform’s major features. We also shared a list of best practices to help you get started on engaging with your audience on this under-used platform. Today, let’s go a step further […]
Google+ turned three a few months ago. Once deemed a pale copy of Facebook, the platform has grown by leaps and bounds and is now part of the major seven which include Facebook, Twitter, and LinkedIn. While many B2C companies have jumped on the bandwagon, the same cannot be said of the B2B segment. One […]
NOTE: This is part two of our Reddit primer. Check out part one, Rules for Reddit: B2B intro to the world’s most influential discussion forum. You know that guy at the dinner party who can’t stop talking about what he does and how important it is and how good he is at it? If you’re […]
