E-mail delivery and analytics service SparkPost on Tuesday launched SparkPost Signals, a predictive intelligence tool designed to help marketers better understand how their campaigns will perform. The San Francisco-based firm, whose B2B clients include Adobe, SAS and SiteCore, said SparkPost Signals will offer a “Health Score” their use of e-mail that scales from zero to 100 […]
We are living in an age of increasingly younger CEOs, marketers and sales execs. Millennials are no longer the “next generation.” They’re a part of the workforce today — including key members of your customers’ buying teams. As a B2B marketer, SMS may not rank as high as more traditional tactics like e-mail, display ads or […]
Does using LinkedIn automation make you a spammer? Shockingly, John D. Rockefeller, the famous American oil magnate, can help us. Of course, the billionaire was born in 1839, and he didn’t live to see LinkedIn. However, his words apply to the issue. Rockefeller says, “The ability to deal with people is as purchasable a commodity […]
Marketers are famous for complaining about government email regulations. Especially with CASL (Canada’s Anti-Spam Law), marketers blame the law for forcing them to change the way they send email to Canadian recipients and through Canadian email servers. I agree that email laws have forced marketers to rethink how they acquire email addresses and manage their […]
Need some users for your firm’s social media account? There’s a bot—er, app—for that. For a few dollars, marketers can populate their Facebook, Twitter, Instagram and even LinkedIn accounts with thousands (millions? DONE.) of followers. Like some highs, it feels good for a while, but marketers are increasingly coming around to the conclusion that the […]
Google’s Panda algorithm has changed the game for digital marketers. Where once “SEO” was the buzzword of the day, “content strategy” now reigns supreme. With the recent release of Panda 4.1, content is — or should be — the prime focus of every small and mid-sized business’s marketing efforts in 2015. If you are among […]
B2B marketers often find that email marketing is one of the most effective ways of reaching their target audience. In fact, the 2014 B2B Demand Generation Benchmark Report by Software Advice says that 97 per cent of all B2B marketers use an email marketing program. In a crowded field of email marketing programs, which ones […]
