Each fall, B2B marketers assess the performance of their prior year’s marketing program and plan for the year ahead. They look at past performance metrics, business goals, competitor initiatives, industry trends, and areas of improvement. The 2020 B2B Marketing Mix Report, published annually by Sagefrog Marketing Group, surveys B2B marketing professionals to uncover the top […]
If you’re currently struggling with ways on how to market your business in general, you should know that marketing through social media could be the answer you’ve been looking for all this time. Social media gives you the opportunity to both reach out to people you haven’t been able to previously, and to engage with […]
Everyone wants to get into content marketing these days, especially B2B firms. You tend to start and end your efforts with a business blog and scheduled tweets. But you can fall short because you write and write and write, but never measure your efforts. You have no idea if you’re making an impact on your audience. […]
By now, many of us will have read Ev Williams’ tirade against click-bait. He’s certainly not the first to argue for a greater focus on engagement instead of just the click, and the ensuing discussion reflected a fundamental need to broaden how we view the very statistics that serve as the benchmark for online success. […]
Many of us click around on websites and then leave without doing anything like signing up for a newsletter or actually buying a product. One visitor may simply be looking for information on a product, while another may be the hot prospect that’s ready to buy NOW. Yet they both navigate away from your website, and you’ve […]
