The B2BNN primer on programmatic advertising

We’ve all recently heard about programmatic advertising, trend that is starting to become popular with certain brands and even has Google dedicating 60 percent of its budgets toward finding and buying companies in this growing space. Programmatic advertising is “automatic” or programmable advertising buying that can reduce the time between negotiations and possibly dealing with absent media […]

Intel just unveiled the tiniest wearable computer

During his CES 2015 keynote, Intel CEO Brian Krzanich introduced the audience to Curie, dubbed the smallest wearable processor. Welcome to the wild world of wearable tech. The processor, the size of a button, is designed to turn what you wear into smart technology. The module harnesses Bluetooth LE and includes a built-in accelerometer and gyroscope to track movements […]

Programmatic advertising comes to wearables

by Kay Mathews Programmatic ad buying promises “hyper-targeting abilities” and FitAd brought this burgeoning tech for marketers to wearables by inking a deal with Amtrak’s Acela Express. The train-travel company is being called by Adweek “the first known programmatic wearables ad buyer.”  Travelers in Acela’s Eastern Seaboard route who are golfers on courses in that […]