It’s been over three months since Apple released the Apple Watch and with new iPhones and watchOS 2 coming in September, it’s time to consider whether or not an Apple Watch is a good buy for your B2B business. Welcome to a comprehensive review of the Apple Watch, and how the wearable has improved since […]
Wearables are primed to become the “in” tech in 2015, according to a new study by International Data Corporation. From finger rings that show a call is coming through to the phone, to watches that are fully digital and computerized, to armband fitness trackers, to augmented reality glasses, and of course the Apple Watch, the […]
“Apple Watch is the most personal device we’ve ever created,” Apple CEO Tim Cook said Monday in Cupertino. “It’s not just with you, it’s on you.” There will be three “collections” of the watch, which has a reported 18-hour battery life. Apple Watch Sport, made of aluminum, will be available in silver or space grey. […]
I feel like I’m in a stress position best suited for wartime torture sessions. My wrist has been held up close to my mouth for five minutes and already I can feel a dull ache begin to seep into my arm. But this is no prison cell; I’m talking to my friend on a Samsung […]
We’ve all recently heard about programmatic advertising, trend that is starting to become popular with certain brands and even has Google dedicating 60 percent of its budgets toward finding and buying companies in this growing space. Programmatic advertising is “automatic” or programmable advertising buying that can reduce the time between negotiations and possibly dealing with absent media […]
During his CES 2015 keynote, Intel CEO Brian Krzanich introduced the audience to Curie, dubbed the smallest wearable processor. Welcome to the wild world of wearable tech. The processor, the size of a button, is designed to turn what you wear into smart technology. The module harnesses Bluetooth LE and includes a built-in accelerometer and gyroscope to track movements […]
by Kay Mathews Programmatic ad buying promises “hyper-targeting abilities” and FitAd brought this burgeoning tech for marketers to wearables by inking a deal with Amtrak’s Acela Express. The train-travel company is being called by Adweek “the first known programmatic wearables ad buyer.” Travelers in Acela’s Eastern Seaboard route who are golfers on courses in that […]
