78% of B2B CMOs believe custom content is the future of marketing. That number demonstrates a sea change happening across the industry at an incredible pace. The combination of social, providing audience and access for content, and the explosion of platforms for content distribution, from Medium to Sprinklr to Dynamic Signal, shows that the shift […]
More and more B2B firms are adding fitness or sports programs to their workplace, discovering that output and productivity benefit as a result. What are the pros and cons, the process, the costs to such fitness programs? What are the tangible benefits, if any? B2B NN investigates this important phenomenon. Fitness consultant and mobility specialist […]
Ever see that episode of Friends when someone eats Ross’ sandwich at work? He basically flips out. In the winter months all of us in the office might have a similar reaction to Ross. Sometimes we’re all just 10 seconds away from losing it. Whether it’s the low temperatures, the snow, the lack of sunlight […]
Employment and HR specialists have long considered it a typical chicken/egg paradox. Are happier workers more productive, or does productivity make workers happier? Research is starting to come out on the side of worker happiness leading to better productivity, not the other way around. “Despite the fact that happiness has remained a hard concept to […]
We’ve all been there: A meeting trudges along so painfully, your mind wanders to what you need to cook for dinner. Boring meetings and brainstorming sessions can bruise a staffer’s workplace experience and mire office culture in a haze of fatigue. If you’re hosting staff meetings regularly, you need to add sizzle and focus to […]
In Generation X, Douglas Coupland’s character called them “veal fattening pens”. Dilbert gave us the term “Cube farm”. The poor cubicle has been given rough treatment in popular culture while the exposed brick and open-concept office style television series situate in re-purposed factory lofts has fed into the hipster mystique of boutique advertising and “almost” […]
