CMO Sunday

CMO Sunday
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Since January is our “Leadership Issue” I thought I would start this newest weekly feature with a trending leadership hashtag.

#MLKDay

Martin Luther King Jr may be one of the best known elocutionists, and leaders, of our time. Why?

  • He clearly communicated a concrete and powerful vision.
  • He was a master in the art of communication.
  • He showed faith in his followers.
  • He wasn’t afraid to challenge the status quo.

He is believed to be a transformational leader based on the decisions and steps he took to see his visions through.

 

#YouTubePartnerProgram

YouTube, the leading online video platform, has updated their Partner Program and it’s causing a stir. This from their website:

The YouTube Partner Program (YPP) lets creators monetize their content on YouTube. Creators can earn money from advertisements served on their videos and from YouTube Red subscribers watching their content. You can apply to join the YouTube Partner Program from your account in Creator Studio.

Starting February 20th channels will need to have 4,000 watch hours in the previous 12 months and 1,000 subscribers to be reviewed to join the program.

This announcement has sparked serious debate. Does a “mere” 4,000 watch hours mean the video content isn’t good? Why penalize “the little guy” for great content he wants to monetize, just because it does have as many eyeballs on it as some garbage?

 

#AmazonHQ

Amazon announced the shortlist of the 20 potential cities for their HQ2. They expect to spend $5 billion in construction, and hire as many as 50,000 employees. Amazon put out a public RFP, and over the coming months will dive deeper with each of the cities shortlisted.

This has sparked some controversy about why these particular cities were shortlisted. It’s been suggested Amazon is playing a city “Hunger Games” or “Olympic Bid”.

 

 

Somehow Toronto ended up the only Canadian city on this list.

 

What will the next few months bring? We’ll be watching this closely to see which city wins.

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Kris Schulze

Kris Schulze

Chief Marketing Officer at B2B News Network
Kris is a Certified Content Marketing Specialist with a degree in languages, and too many years of experience in marketing and media to mention. Kris has spent her career collecting knowledge in content and product marketing, writing, and working for some well known brands. She is the author of Welcome to Beansville, and In the Quiet Hours.
Kris Schulze

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