Not all of us are huggers, or like to be hugged. But when technology is so powerful it changes every aspect of your work for the better, a new TV commercial from ServiceNow suggests, it’s hard for enterprise employees not to get emotional.

Though it’s not exactly Valentine’s Day-themed, the 30-second commercial from the Santa Clara, Calif.-based software provider tells a story based on a hallway conversation between a senior executive at an unknown firm and what appears to be a visitor to the office. When she comments on the fact the company has deployed ServiceNow’s digital workflow applications internally, things get surprisingly physical.

With a closing tagline of “works for you,” the ServiceNow TV spot follows a research study it released late last year that showed office workers are increasingly looking for more meaningful work, helping to make a business case for its key applications. It’s an overall approach that appears to be working: the company reported a strong close in its most recent earnings report, and ServiceNow also opened a new Canadian office in downtown Toronto last week.