Monday, June 17, 2024

ServiceNow TV spot may be the closest we’ll get to seeing true love in a B2B environment

Not all of us are huggers, or like to be hugged. But when technology is so powerful it changes every aspect of your work for the better, a new TV commercial from ServiceNow suggests, it’s hard for enterprise employees not to get emotional.

Though it’s not exactly Valentine’s Day-themed, the 30-second commercial from the Santa Clara, Calif.-based software provider tells a story based on a hallway conversation between a senior executive at an unknown firm and what appears to be a visitor to the office. When she comments on the fact the company has deployed ServiceNow’s digital workflow applications internally, things get surprisingly physical.


With a closing tagline of “works for you,” the ServiceNow TV spot follows a research study it released late last year that showed office workers are increasingly looking for more meaningful work, helping to make a business case for its key applications. It’s an overall approach that appears to be working: the company reported a strong close in its most recent earnings report, and ServiceNow also opened a new Canadian office in downtown Toronto last week.


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Shane Schick
Shane Schick
Shane Schick is the Editor-in-Chief of B2B News Network. He is the former Editor-in-Chief of Marketing magazine and has also been Vice-President, Content & Community (Editor-in-Chief), at IT World Canada, a technology columnist with the Globe and Mail and was the founding editor of Shane has been recognized for journalistic excellence by the Canadian Advanced Technology Alliance and the Canadian Online Publishing Awards.