Not all of us are huggers, or like to be hugged. But when technology is so powerful it changes every aspect of your work for the better, a new TV commercial from ServiceNow suggests, it’s hard for enterprise employees not to get emotional.
Though it’s not exactly Valentine’s Day-themed, the 30-second commercial from the Santa Clara, Calif.-based software provider tells a story based on a hallway conversation between a senior executive at an unknown firm and what appears to be a visitor to the office. When she comments on the fact the company has deployed ServiceNow’s digital workflow applications internally, things get surprisingly physical.
With a closing tagline of “works for you,” the ServiceNow TV spot follows a research study it released late last year that showed office workers are increasingly looking for more meaningful work, helping to make a business case for its key applications. It’s an overall approach that appears to be working: the company reported a strong close in its most recent earnings report, and ServiceNow also opened a new Canadian office in downtown Toronto last week.
Latest posts by Shane Schick (see all)
- InsideView product exec says Data Integrity will address B2B firms’ cleansing and visualization needs - November 14, 2019
- Demandbase aims ABM Stack Evaluator at 70% of B2B firms that call their tools ‘immature’ - November 13, 2019
- ZoomInfo CRO: How we hit more than 600 demos in one day - November 12, 2019
