The shelter-at-home restrictions, office closures and travel reduction in 2020 have had a big impact on how B2B business behave, resulting in vast shifts in how B2B professionals communicate and how they buy. Merkle B2B’s B2B International and gyro conducted research with 500 B2B companies to see how they’ve changed and what their priorities were. The research divided respondents on the basis of them being leaders or laggards in order to understand where the most successful companies prioritized CXM investments and activity.
The following two tabs change content below.
Jennifer Evans
President at B2B News Network
President, @B2BNewsnetwork (launched Nov 2014). Content, community and analytics obsessed. Inventor @squeezecmm. Past chair, @itac_online @whiteribbon
Latest posts by Jennifer Evans (see all)
- B2B News Network Tuesday Wrap: Play going Hamilton to Amsterdam, BIMM growing fastest in the US, and more - March 28, 2023
- Have You Been Struggling At Work? Consider This - January 21, 2023
- How To Optimize Warehouse Space - January 12, 2023