B2B Marketing Tips for Entrepreneurs

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If you’re an entrepreneur and you’re trying to figure out how to better market your business to other businesses, there are several effective approaches you can take. You don’t need to have a lot of money to succeed at B2B marketing.

Getting Started

If you are just getting your business off the ground, you might want to make sure that you have your finances in order in other areas. One step you may want to take for peace of mind is taking out a home equity line of credit. An advantage of a HELOC is that you don’t have to use it, but it is there for you to use if you need it. This means that if you want to put more money toward marketing for a few months and you need to cut your own salary to do so, you have the HELOC there if any unexpected personal expenses crop up. You can look over a guide that compares HELOC rates, and this can help you decide which lenders to contact.

Provide Strong Content

Content is king in the world of digital marketing, whether you are a B2B or B2C company. When you develop your content strategy, think in terms of both the substance and the method of delivery. For example, while you can deliver some content with text, you can use video as well, which often gets more attention than text-based content. Don’t neglect either, and think in terms of providing valuable information to your audience. However, this doesn’t mean that you can’t repurpose content, using old blog posts to make an infographic, create a downloadable eBookor make a tutorial.

Be an Event Host

Creating an event is another great way to market yourself to other businesses. What type of event you do will, of course, vary based on your industry as well as your budget. One way you can get around the budget issue is to partner with others, but even if you are largely doing this on your own, there are a number of innovative approaches you can take. For example, in a twist on an event that is entirely remote, you could host one that is decentralized, involving small gatherings taking place in various locations throughout the country or even the world. If you’re hosting an in-person event, think about ways to make it memorable even if you don’t have the kind of budget a big company would. An interesting venue or an engaging live demonstration are the types of things that can make up for not having much money to spend.

Use Email Marketing

Email is still a great way to reach out to people. A regular email newsletter can be a low friction way for you to keep people informed about your brand and allows companies to learn more about you before committing. A monthly newsletter could include information about your products or services, discounts for subscribers, more valuable content and anything else that you think might be of interest to your customer base.

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Adam Tanton

Adam is a partner in B2BNN with over 15 years experience in the enterprise technology field.