Monday, March 4, 2024

B2B News for Thursday, March 10, 2022: More Fintech Consolidations, Launch at Prodport & Appointments at Sherpa and Chronus

Prodport made their public launch in the U.S. and Germany today. The tool dynamically matches product content with customer intelligence to personalize product detail pages and increase conversion rates. It is delivered via an intuitive solution that enables collaboration between product and marketing teams for B2B and B2C product catalogs.

“Our founding team comes from digital marketing, product experience, and ecommerce storefront backgrounds,” said Ohad Hecht, Co-Founder and CEO of Prodport. “From those experiences, we collectively realized a critical breakpoint in customer experience:  the product detail page.  Significant money and efforts are invested to drive personalized traffic to product detail pages via display ads, product recommendations, SEO, banners, email marketing, etc.  However, the product detail page – only one click from checkout – remains static and ignorant of who the visitor is.  We believe this is a huge missed opportunity for product and marketing teams across industries that we founded Prodport to address.” 

Press release:

Sherpa has appointed Bradley Forsdick as Channel Platforms Manager. Bradley will be managing the agency’s Partner Activate platform that launched in December 2021. Forsdick will report to Sherpa’s Business Director Pascale Smith, Forsdick joins Sherpa from Propeller Studios where he was a Product Manager. 

“We are thrilled to be bolstering our Partner Activate team further with Bradley’s hire,” said Tom Perry, CEO and Founder of Sherpa. “After launching the platform in December 2021, it was important for us to adapt to shifting environments due to heightened competitive activity among vendors and new types of partners. Having a specialist team working closely on this was key for us. Bradley brings with him some great experience and will be an asset to the team.”

More info:

There has been even more consolidation of the B2B fintech sector. Yesterday, Zil Money Corporation announced its partnership with Fiserv. Zil Money is the parent company of, will now offer credit card processing using Fiserv’s Clover Connect.

Clover Connect is Fiserv’s integration portal that enables customers to adapt their software into a business management tool. Fiserv is one of the largest payments processors worldwide. is a B2B account payable and receivable platform. The partnership will enable businesses to process payments using credit solutions that drive sales faster and more efficiently to create an all-in-one system.

Press release:

Chronus, an enterprise mentoring platform, has announced the appointment of two new executives. Nick Milne-Home is their new Chief Revenue Officer and Mostafa Ahmed is their Chief Financial Officer. Last year the company raised a Level Equity investment of $78 million to accelerate Chronus’ ability to help customers adapt their workforce in a more hybrid and inclusive future.

As CRO Milne-Home will be accountable for driving integration and alignment between all revenue-related functions. As CFO Ahmed is responsible for finance, accounting, legal, M&A, investor relations and overall business operations.

Two other executive roles were also added in recent months. Sara Rahmani became Vice President of People Experience & DEI in October while Rebekah Kaiser, who joined in November, is the new Director of Account Management.

Press release:


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Kate Baggott
Kate Baggott
Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn