If you have a website, it is pretty likely that you want as many people as possible to visit it. After all, the more people see it, the more that it is going to be fulfilling its purpose, so that is obviously what you want to make sure of as best as you can. To make that happen, you need to have an understanding of website traffic and how it works – and then you need to ensure that you are doing all you can to turn that knowledge into real traffic for your site.
In this post, we are going to help you achieve that by taking you through an understanding of website traffic and looking at specific ways to improve or generate it for your site. Let’s take a look at that right now.
The Types Of Web Traffic
So there are actually a few different kinds of web traffic that you might be able to get for your website, and it’s useful to know about as many of them as possible – because that way, you will have many more methods available to you for increasing traffic to your own site. So let’s look now at some of the major types of web traffic that you should be aware of, and what you can do to increase each kind in turn.
First of all we have organic traffic. What is organic traffic? Quite simply, it’s visits to your sites that come through unpaid means, via search engine results and recommendations. This is one of the most common and most important kinds of traffic – and it’s also one that is very good to get good at delivering, because it is usually free to do so. So if you can achieve that, you are going to have much more traffic without having to pay out any more money.
The main thing to understand about organic traffic is that it attracts real people through organic means – so it is an invaluable way to bring about traffic for your website, and generate interest in your business more generally. It’s vital that you are aware of how you can boost this. To help with this, it’s a good idea to head over to Google Analytics and see what your organic traffic is like – where it’s coming from and how. That way, you will gain an understanding of the demographics you need to aim for – so that you can get even more people visiting organically in the future.
As you might appreciate, being able to increase organic traffic in this way is going to be hugely beneficial, so it’s certainly something that you will want to think about as best as you can.
Direct traffic is that which is caused by someone inputting your website’s address into their URL directly. Of course, if someone is doing this, they probably already know the site well and have visited it before. Or they might have got a recommendation from a friend – or, in some cases, they have copied and pasted the URL address from an email where the link isn’t working, or a similar occurrence to that.
However exactly it comes about, this too is an important kind of traffic that you are going to want to boost as best as you can. The best way to do that is to ensure that as many people as possible know about your website already. You can do that through other marketing means, such as paid advertising online and offline. You should also make sure that your URL address is simple, easy to remember, and not too similar to another popular website. With that, you should be able to increase your direct traffic considerably.
It should be pretty obvious what this kind of traffic is and where it comes from. This refers to all the traffic that is generated from you paying for it. This is where you have put out web advertising that you have paid for, via Google or somewhere similar, to bring visitors to your site. There’s no doubt about it, this can be a very effective way to bring people into your site. But you then need to make sure that you give them a real reason to stay, and that means that you are going to have to provide what you should on your site itself.
The most common kind of paid traffic is pay-per-click, and it can be hugely effective in bringing people to your site. Consider setting this up if you are trying to drastically and radically improve your visitor numbers fast.
Email Marketing Traffic
This differs from paid traffic because, spending on how you set it up, you might not have needed to pay a penny to do it. You can easily set up a successful email marketing campaign for free, and that can be one of the most powerful ways of bringing people into your website. One of the most important features of doing this happens on the site itself – where you can have a popup box asking people to join your newsletter, for instance. You then need to write regular newsletters that bring people back to the site for one reason or another. This can be highly effective, and it’s certainly a good idea to try it out at the very least.
The more of this kind of marketing you do, the better it will be for your website.
Social Media Traffic
There is a reason that marketers always go on about social media – it really works. It can be especially powerful for bringing more people to your website, and this is something that you are going to find is actually pretty straightforward to achieve. Social traffic normally starts off quite slowly but you may be surprised at how well it can build up over time, so that is something to bear in mind and look forward to. And once it really gets going, you’ll find that you have more traffic to your site than ever before.